Marketing
Spikes Asia unveils 2026 jury lineup
11 Indians are on the list, including 2 jury presidents
Pinterest predicts the biggest Gen Z trends of 2026
The Pinterest Predicts 2026 report shows Gen Z using the platform to trade viral chaos for slower, highly curated lives. This means that making pen pals, maximalist brooches, and outdoorsy, explorer-coded fashion is back in again.
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Marketing’s data dilemma: Why relevance, not reach, defines attention
Rohit Dadwal, CEO of MMA Global Asia Pacific, explains why marketers must stop chasing dashboards and start designing for relevance in a world that scrolls fast, but still remembers what matters.
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Hansa Research rolls out digital video ad impact measurement service
The independent subscription-based study will evaluate advertising effectiveness across major digital video platforms.
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India’s new labour codes: An invitation to build?
If the ad industry treats these reforms as a catalyst for transparency and legal soundness, the codes could be pivotal to reshaping the talent ecosystem.
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ICC Women’s World Cup win, Kumbh Mela make it to Google’s global Year in Search roundup
Google’s annual anthem film caps off a slate of new creative recently released from the tech giant to promote its search and Veo 3 content generation tools.
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Why the future belongs to digitally-native, full-funnel agencies
Agencies that see marketing as one coherent journey rather than a sequence of disconnected tasks will win the game.
AI ads and the uncanny valley problem
For the creative industry, this is no longer a conversation about technology adoption. It’s a conversation about craft.
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Touchstone LC partners with Team Pumpkin to accelerate digital and performance marketing
The agency will lead its digital and performance marketing in India, aiming to strengthen brand reach and lead generation.
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Aura World appoints Jayanta Ghosh to lead marketing strategy
The Gurugram-based real estate developer is preparing to expand its premium and luxury residential portfolio.
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Aanchal Kapoor appointed CEO to lead Adsgrove Digital’s next phase
Kapoor will work alongside founder Rajkumar Singh, previously vice president at ANS Commerce, and will oversee branding and performance operations.
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ASCI launches AdWise to strengthen advertising literacy among schoolchildren
The nationwide school programme is designed to build advertising literacy among one million students by end-2026.
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Believe strengthens deep data marketing with new CMO and ampd Method acquisition
It has appointed Darya Pourshasb as chief marketing officer.
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IPL’s ecosystem value dropped 20% in 2025: Brand Finance
Despite this, the IPL set a groundbreaking online broadcasting record, with over 384.6 billion minutes of watch time.
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Reimagining creative work through the new labour codes
The codes do not limit creativity. Rather, it helps unlock it–consistently, ethically, and at scale.
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Tata Tea Premium unveils campaign highlighting thoughtful gestures of care
The campaign illustrates how small, personal acts can reflect meaningful and elevated care at home.
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Jasprit Bumrah fronts Streax campaign highlighting fast grooming performance
Streax has partnered with Jasprit Bumrah to promote its quick-application shampoo hair colour through a campaign focused on speed and confidence.
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Sting Energy and Mercedes-AMG Petronas F1 Team create striking Mumbai projection
The outdoor activation leverages high-impact projection to showcase the two brands' global partnership.
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Swiggy and Curefoods launch nationwide 40-day high-protein campaign
The national campaign offers high-protein menus across multiple cities through four of Curefoods’ key brands.
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AdCounty Media introduces OpsisAds to advance AI-led mobile advertising
The mobile-first advertising platform is designed to support user acquisition, revenue optimisation and global scale through AI-driven technologies.
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