In-Depth
Arthur Sadoun on ‘massively increasing gap’ on rivals, winning in creative, and rethinking Cannes
Publicis CEO spoke to Campaign at Q2 results.
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Dentsu Lab in India trades innovation theatre for rapid prototypes
With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick marketing hacks.
KIT Global pushes ‘minimum viable data’ for smarter marketing
CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.
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Indie agencies rewrite the media playbook in APAC
COMvergence data reveals independents thriving on agility and outcomes, even as WPP Media tightens its grip on India.
Mark Penn’s challenger playbook: Cockroach DNA, pickleball and a $5 billion bet
At Cannes Lions, the challenger network’s CEO outlines a $5 billion ambition, a $ 20 million-a-quarter AI investment, the closing of the ADK Global acquisition, and why spectacle still works in marketing.
Omnicom tops revenue estimates, APAC posts 6.5% organic growth
However, profitability took a hit, weighed down by acquisition and restructuring costs linked with Omnicom’s IPG merger and sweeping efficiency cuts across media and production units.
WPP hires AKQA global CEO from Accenture
Baiju Shah replaces founder Ajaz Ahmed, who left in October 2024.
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All advertising has to become more accountable: Rahul Vasudev
Scibids’ APAC VP says brands now seek metrics beyond reach, linking video and reach-based ads to lower-funnel impact.
Huella’s AIgnite promises to turbocharge open web creativity
The new ad intelligence platform claims to turn one creative into thousands of ad variations, blending native engagement with display scale — powered by AI.
Hiring without the hustle: SuperStuff.ai rewires marketing talent
The startup is tackling adland’s broken hiring pipelines with AI, proof-of-work portfolios, and on-demand creative expertise.
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Brands, bots and the battle for trust: What Linda Yaccarino's exit means for X
As X merges deeper with xAI and CEO Linda Yaccarino steps away, brands are left grappling with a platform that seems less like a media network and more like a volatile AI lab.
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When devotion is the medium, don’t just sell the message
At Jagannath Yatra 2025, brands swapped slogans for seva—balancing commercial ambition with cultural caution in high-emotion territory.
Cannes Lions tightens reins as AI blurs boundaries
After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.
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Cultural ‘Tadka’ drives India’s most effective ads in 2025
Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.
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WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive
She is already a WPP non-executive director on its board.
Snapdragon steps out: From chipset to checkout counter
Qualcomm India's head of marketing, Sumit Sonal, explains how it has ditched the spec sheet to woo consumers through cricket, creators, and culturally-coded storytelling.
WPP's 'pretty grim' profit warning: stock market analysts react
Analysts assessed whether further downgrades will be a broader industry issue.
Green isn’t a colour — it’s a claim you prove
As eco-fatigue sets in, brands faking green credentials risk losing more than trust — they risk losing the plot entirely.
Influence, interrupted: How India’s creator economy grew up
From content to commerce, influencer marketing in India is maturing into a data-led, tech-sustained, outcome-driven growth engine.
Amazon’s Beautyverse blends content, commerce and cart nudges
With creators, AI tools and Prime Day synergy, the ecommerce platform is crafting a conversion-first beauty playbook for India’s digital-first consumers.
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