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Join the grand welcome for India’s Lions
Connect with India’s Cannes Lions winners; uncover their creative strategies and forge new connections at the Cannes Homecoming 2025 celebration.
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Ad Net Zero updates sustainability guidelines to drive media decarbonisation
Over 100 companies contributed to these latest guidelines, including L’Oréal, LVMH and all six major holding companies.
David Droga on disruption: From case studies to Coinbase QR codes
At Cannes Lions 2025, the Droga5 founder unpacked his creative playbook—from sparking industry format shifts to partnering with consulting giants—all in pursuit of impact over applause.
Havas backs AI bet with €100 million a year
From launching Vermeer at Cannes to revamping operations with Converged.AI, it is wagering €400 million that AI can future-proof creativity.
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Meta expands Advantage+ with Gen AI ad creativity tools for advertisers
Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create personalised, brand-consistent ads at scale.
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Reddit launches two AI advertising tools to usher in new era of community marketing
Unveiled at Cannes Lions 2025, Reddit’s AI-powered tools are designed to help brands tap into the power of community conversations and real-time insights.
Emotional marketing: Connecting with customers on a deeper level
As the marketing landscape evolves, brands that prioritise emotional connections will find themselves at the forefront of consumer preference, says The Marcom Avenue founder and director.
Big ideas, not big algorithms, will win Cannes
At Cannes 2025, Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.
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India’s Gen Z and young Millennials prioritise digital: Study
23% of Indian content consumers are digital-only, while CTV viewership gains 3.5 crore new viewers, finds Kantar.
Dentsu, Criteo sign a global commerce media deal
Dentsu to use Criteo’s Commerce Media Platform for global performance campaigns across its retailer channels.
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Scrutiny over media trading will be a top story in next year, Campaign editors say
Five of Campaign's global editors spoke on a panel at Campaign House in Cannes.
WPP Media changes regional structure across Asia Pacific, Middle East and Africa
The new 'APMEA' model divides WPP's media business across six sub-regions and names new leadership roles.
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Ad to arc: What Cannes 2025 tells us about branded entertainment
When brand stories resonate with culture rather than at it, they become things people keep, says McCann Worldgroup India's CEO and CCO, and Cannes Lions 2025 juror.
Why your best talent is leaving before their first work anniversary?
A real transformation occurs when collaboration replaces control and leaders show up not to manage but to participate, says HSBC chief digital officer.
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Creatives, meet your new colleague: AI
It works nights, weekends and doesn’t bill by the hour. Should the creative fraternity be worried much?
India’s Cannes run slows to a solo shortlist
BBDO India’s lone nod for Ariel’s #ShareTheLoad caps a quieter Day 3, spotlighting the high bar for cause-driven creativity.
AI won't kill advertising, it won't save it either: Apple's top marketing exec at Cannes
“Go make something wonderful,” Apple's Tor Myhren tells the creative industry as he bets on the irreplaceable power of human minds.
WhatsApp officially introduces ads in updates tab
For the first time, WhatsApp will display ads and offer paid subscriptions for exclusive content in its Updates tab, expanding its revenue streams while keeping personal messages ad-free.
MediaDonuts gets rebranded as Aleph across APAC
Consolidates its APAC operations under a single brand; expands its digital solutions business into nine emerging markets.
Pride is over — now it’s culture or bust
2025 is about ditching rainbow-washed campaigns and making inclusion a deep, year-round business strategy.
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