Dream11's Vikrant Mudaliar on why India could lead the charge on women in fantasy ...
The Dream11 chief marketing officer also discusses the IPL boom, key campaigns, ...
Marketing
21 hours ago
Dream11's Vikrant Mudaliar on why India could lead the charge on women in fantasy ...
The Dream11 chief marketing officer also discusses the IPL boom, key campaigns, plans for FY2025, and more.
Advertising
18 hours ago
Synthetic data: Empowering marketing growth in the ...
Sumit Virmani, chief marketing officer at Infosys, outlines how marketers are already utilising synthetic data to drive growth and prepare for a brighter future in a privacy first world.
Marketing
21 hours ago
Over 50% of retention marketers are integral to ...
The study revealed that 39.6% of respondents consider data analytics essential for success in retention marketing careers.
Advertising
18 hours ago
Sapna Arora departs Dentsu as chief client officer
Arora had been in her role with Dentsu since January 2023, having previously helmed positions such as CMO for India and global brand head of OLX Group, and vice president at Bennett Coleman and Co. respectively.
Advertising
1 day ago
The changing face of political ad campaigns in India
From the era of booming TV ads to flooding social media in 2024, digital has completely reshaped the way in which political parties are approaching elections in India. Campaign speaks to industry experts to find out how and why.
Media
1 day ago
Beyond the box: The future of television in the OTT era
Renowned movie producer and television maverick Rabindra Narayan shares his insights on why over-the-top (OTT) platforms are poised to change the TV game now, and forever more.
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Awards
1 day ago
Best Places to Work Asia-Pacific 2024: Entries open
Celebrate APAC agencies and brands' outstanding achievements in improving workplace cultures.
Advertising
1 day ago
The Womb appoints Anurag Gupta as CEO
Effective from May 2, Gupta's role is to drive the expansion of the agency's strategic and creative capabilities—especially across data-led mid and bottom funnel work.
Media
1 day ago
When creator content goes mainstream
There's no denying that creators have completely changed the entertainment landscape, and now AI is only going to empower them further, suggests UM's William Wun.
Awards
May 02, 2024
Campaign India Film Crest Awards 2024: Shortlists ...
These awards recognise and reward ad films based on craft, created, aired, or released between January 1, 2023 and February 28, 2024.
Media
20 hours ago
Four PR lessons from the Kendrick Lamar—Drake beef
Communicators can learn something from how the two rap stars addressed accusations against them.
Advertising
4 days ago
Why creativity remains at an all-time premium
The age of Gen AI might be here, but the era of creativity isn't anywhere near over, says Mirum's Hareesh Tibrewala.
Advertising
4 days ago
Realme calls creative pitch for new smartphone launch
Sources close to the pitch tell Campaign that an assessment of creative agencies is currently underway with regards to an upcoming product launch.
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Marketing
May 02, 2024
MDH and Everest continue to face brand scrutiny as ...
Following concerns in Hong Kong and Singapore, Australia and the US are now also investigating MDH and Everest Spices for suspected pesticide residues in their products, potentially leading to recalls.
Advertising
May 02, 2024
Should Goafest have been rescheduled in 2024?
SOUNDING BOARD: For the first time since its debut in 2006, Goafest is moving to Mumbai for 2024, amidst the buzz of impending elections. So, how does the industry feel about it? Campaign India speaks to adland to find out.
The Work
Marketing
4 days ago
Bumble unveils new global campaign, visual identity
To mark its 10th birthday, the app also revealed a new logo, bolder fonts, and refreshed illustrations.
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Advertising
May 02, 2024
Durex asks consumers to become 'explorers' in bold new campaign
"Explorers Wanted" is intended as a call to action for couples, backed by the insight that 74% of Indians surveyed are willing to try something new in the bedroom.
The Work
May 02, 2024
Nutrica Oil’s clever new campaign is greased with giggles
Three new films inject humour into promoting the brand's different variants, comprising real-life instances where one size doesn’t fit all.
Media
Apr 24, 2024
Times of India launches 'My City, My Art' challenge for World Art Day
Participants are encouraged to unleash their creativity by reimagining their cities through artistic expression.
Advertising
Apr 23, 2024
Cadbury Perk campaign features Alia Bhatt in a light-hearted approach to life's ...
Sometimes all you need is a chocolate bar to Perk you up.
Advertising
Apr 19, 2024
Hideous Luxury unpacks the weight of "emotional baggage" in new campaign
The film is equal parts visually-striking and bizarre, as it tackles the idea of carrying burdens both literally and metaphorically.
Advertising
Apr 16, 2024
Shah Rukh Khan delivers message of success with humility in latest Denver ad
The actor adds gentleness and empathy to earlier virtues of hard work and authenticity.
Videos
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Tata Tiscon transforms home-building with an ...
The campaign delves into the process of turning dream homes into reality, highlighting how Tata Tiscon’s 550SD embodies the qualities essential for this endeavor
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Legrand India launches 'E-Shop', redefining ...
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Content Creators Vanish, Axis Bank Leads Inquiry
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The California Walnut Commission issues RFP
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