content creation
When creator content goes mainstream
There's no denying that creators have completely changed the entertainment landscape, and now AI is only going to empower them further, suggests UM's William Wun.
From ‘credible?’ to ‘incredible!’: Measuring influencers' influence
Influencer marketing can be a fickle, seemingly random practice, but rigorous research, investing in proven measurement strategies, and a focus on generating data-driven results can help make the often opaque marketing strategy clear
A marketer's take on TikTok's exit from Nepal
The ability to reach a massive audience via TikTok has been an indispensable tool for brands in Nepal. But with the app's impending exit from the country, there's now a profitable opportunity for domestic players to step up and fill the gap, opines Ujaya Shakya
AR is a crucial element in shaping India's content creation future: Evan Spiegel, Snap Inc
At Snap Inc's APAC AR Day, the tech company's co-founder and CEO, shared insights on AR's potential in India and its role in shaping the future of creative content and marketing
How Nissan revs up its content-creation engine
Passing the "so what?" test: Lessons from the Japan-based auto maker's big-budget, in-house content-creation center
Cannes Lions 2014: Sorrell: Why PR agencies don't win more awards at Cannes
PRWeek caught up with the WPP Group CEO in Cannes to discuss content creation, a surprising hot market, and PR awards
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