ipsos
Gen X: The original harbingers of change
Ipsos' Sakina Pittalwala explores the dynamics and contributions of Generation X in India, and builds a case for how brands can leverage the potential of this critical age cohort
Ipsos elevates Haribabu Rajendran as MD in India
Will lead the company’s newly launched global offshore data services centre
Opinion: The resilience workout
We must intentionally regulate our inner world especially during difficult times by giving ourselves the space to call things as they are, says the author
12% decline for environment-friendly purchases in urban India: Ipsos survey
30% of Indian consumers are buying more sustainable food
Opinion: Fallout of pandemic – a more pragmatic consumer?
The virus has left not only physiological impact on the direct sufferers but also scarred their near ones psychologically, says the author
Ipsos acquires audio watermarking technology company Intrasonics
Move marks Ipsos’ strategy aimed at increasing expertise in digital audience measurement
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