media
Why data is leading disruption in the communications industry
Roshan Mohan of Pepper Communications Group asserts that the days of PR professionals adopting a one-size-fits-all approach in hopes of resonating with the masses are over. Today, survival in the industry hinges on leveraging data.
Panasonic nurtures next generation of reporters in India with Kid Witness News
Originating 34 years ago in the US, KWN has successfully nurtured creativity and media literacy among young people across various countries prior to launching in India.
Legacy media companies need to go where they haven’t gone before to survive: Accenture study
Accenture's latest report finds that more than 35% of consumers in India struggle to navigate between different entertainment services, apps and devices—with relevant content discovery being a key factor.
IIM Mumbai opens submissions for a new PR agency
The chosen agency will work across socials, print media, events, and outdoor branding, as well as filmmaking to lead rebranding efforts for IIM Mumbai.
BBC splits its India operations
Following a series of tax raids in 2023 and shifting regulations, the BBC announced it's dividing its operations in India this week, as it seeks to meet the country's foreign investment rules.
Wall Street Journal names new Asia editor
Deborah Ball replaces Andrew Dowell, who moves to run the Middle East bureau after over seven years in Asia.
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