strategy
Overcoming 'big agency syndrome' and why it's time to put the fun back in advertising: Samir Datar gets candid with Campaign
All-female strategy teams are in, 100-page pitch decks are out. With Samir Datar leading The Crayons Network's strategic initiatives, the agency is not only transforming its operational approach, but also successfully attracting new clients. Here, Datar shares these insights and more.
Ritika Jauhari joins SPAG as president of strategy and new business
Moves from H+K Strategies
Importance of ethical brand representation
Campaign India dives deeper to find out what brands and agencies can do to maintain a healthy balance between ethical representation and standing their ground
WolfzHowl and Leap Frog Strategy form a strategic partnership
The tie-up is aimed towards targetting the post-digital, integrated era of brand management
Cheil appoints Neeraj Bassi chief strategy officer
Takes over from Sonal Narain, who handled the function since June 2015 and has now exited the agency
AMES 2016: First set of speakers and themes revealed
Asian Marketing Effectiveness & Strategy Conference & Awards will take place on 31 May in Singapore
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