In-Depth

From Young Spikes to Creative Campus and See It Be It, Spikes Asia Week 2026 doubles down on skills, support and connection for the region’s next generation of creative leaders.

Havas Creative Network’s global chief transformation and growth officer argues that fewer, better-aligned clients drive stronger growth and accountability.

Prior to this, Plum spent 21 years at Publicis Media, last serving as chief growth and operating officer for Starcom Worldwide.

The independent agency will establish a cross-functional team to work with Zoom.

Built on nearly 500 AI-made sites and 115 Android apps, the ad fraud scheme built a fake web to drain advertiser dollars, IAS said.

The decision follows the chain’s expansion beyond 260 outlets and its stated ambition to reach 500 stores across Tier 1, 2 and 3 markets.

According to a new Meta-RAI whitepaper, 72% of product discovery now happens on the messaging app.

As AI moves into media planning, vernacular scale and ROI modelling, agencies confront a tougher question: infrastructure upgrade or strategic edge?

Chief executive Cindy Rose said WPP will not merge or consolidate any agency brands.

CEO can “see a path” back to growth for agency group, which will operate as a single company. “I don't think as a holding company WPP had a culture,” she tells Campaign.

Agency group will lead with media division in three-year plan after 5.4% revenue slump.

Combined staff numbers fell 6.4% as Omnicom took over IPG.

The cosmetics company has previously worked with Brainlabs in the UK and Ireland, Monks in North America, and Stagwell’s Assembly across Europe and India.

Former WPP CEO Mark Read joined Kantar Media board last year.

As conversational discovery reshapes OTT, brands must track high-intent prompts, thematic recurrence and downstream behaviour—while building relevance and privacy guardrails.

WPP Media’s This Year, Next Year report shows ad spends shifting from content-led to commerce and intelligence.

When the story of the Japanese macaque Punch and his IKEA Djungelskog orangutan went viral last week, the retailer quickly swung into action.

Publicis Groupe has appointed a former global head of influence at Ogilvy and WPP Open X as its new global influencer lead.

Leadership team will present to investors tomorrow February 26.

According to a Mintegral report, utilities (driven by AI-focused apps) and entertainment were the two largest genres by download volume in 2025.

The new integrated shop under Loggerheads Group opens with multiple mandates and a focus on streamlined brand communication.

The agri-input major consolidates its digital outreach as it looks to deepen engagement with farmers and stakeholders.

Following a competitive pitch, the Omnicom shop oversees media across 11 markets in APAC.

Accenture and Accenture Song aim to be the most "client-focused, AI-enabled" place to work.

Through immersive hospitality and fan-led experiences, Budweiser 0.0 is redefining what modern sports marketing looks like when fans take centre stage.

AI&Beyond’s co-founder outlines how Yuva.ai shifts AI training from certificates to demonstrable work, tied to briefs, metrics and accountability.

Binaifer Dulani speaks to us about fresh portfolios, the Talented Playbook, and learning to hear ‘no’ many times before you hear a ‘yes’

Course head Anu Sinha talks to us about evolving portfolios, stronger mentorships, and interdisciplinary thinking

Blink Digital’s creative director presents a week filled with fashion travel gear brand, food delivery brand and Cannes-idea catch-up call for an energy drink brand.

An ad industry veteran and founder director of Salt Brand Solutions, Mahesh Chauhan talks about the art and science of becoming a great client servicing professional in this day and age.

Majority of synergies will come from $1 billion cut to staffing costs, including job losses and offshoring.

Auto sector leads with 16% share in 2025

The grooming brand shifts creative duties to Enormous as it sharpens cultural positioning and integrated storytelling across categories.

With 25 million subscribers, the social media platform tests paid personalisation and creative tools, reducing ad dependence as marketers confront tighter performance budgets.

Partnerships with JioStar, TCS and MakeMyTrip tie infrastructure, enterprise rollout and consumer platforms into a coordinated India expansion strategy.

Executives told the Financial Times that ads risk making users 'suspicious of everything'.

The US drove over 50% of revenue.

Girish Agarwal, director - product management & associate partner at BOMBAYDC, shares some of the most useful AI tools available today for a fresher entering the industry.

Using OpenAI APIs, the voice and text interface will allow users to explore its streaming library through natural language conversations in multiple languages.

Based in Mumbai, he will report to Havas Health’s global CCO Eric Weisberg and Havas Life Mumbai’s MD Dorelle Kulkarni.

It staged its Formula 1 entry as a phased, multi-brand rollout, arguing cultural fit and earned engagement outweigh blanket visibility.

At India AI Impact Summit 2026, the former NITI Aayog CEO warns exclusionary AI design could widen divides, reshape markets and redraw growth trajectories.

Annual profits grew 11% to €210 million.

Starstuff Labs' study underpins how AI is becoming cheaper, faster and more widely available.

The two companies announce their partnership to launch the studio at the sidelines of the India AI Summit

The audio platform said that more than 10% of its monetised creators collectively earned over INR 50 crore in 2025 alone.

Self-love narratives and singledom celebrations dominate Valentine’s Day messaging, making up 37% of all posts.

The AI-powered creator economy app is built on large cultural models.

At the AI Impact Summit’s opening, Vaishnaw and Motion Picture Association’s chairman and CEO Charles Rivkin addressed a media and entertainment industry in structural realignment.

With India driving 47.4% of global searches, Rado reviews US ambassador strategy to balance growth, equity and market diversification.