In-Depth

WPP’s EssenceMediacom is the incumbent on the account.

Users of several legacy search tools will be automatically upgraded to AI Max by the end of September.

She was mostly recently vice-president - media at Airtel where she led integrated media strategies aligned with evolving consumer behaviour.

S Subramanyeswar (Subbu) takes on expanded mandate as chief knowledge officer, in addition to his role as chief strategy officer of Omnicom Advertising India.

A phone-free activation with E.l.f. Cosmetics taps Gen Z’s growing appetite to unplug.

In a market with a long tradition of building loved brands, effectiveness is increasingly defined by immediate, measurable impact.

With this rollout, the agency aims to enable brands to move beyond fragmented execution towards greater precision and more measurable outcomes.

Probing into serious horology, Titan plans to balance engineering credibility with storytelling to compete with global players

A total of 13 jurors from India, including two jury presidents, will judge the work at Cannes Lions this year.

Conventional digital wisdom says pick a niche and stay there. The legendary singer built a brand on defying that advice.

In a closed-loop economy, the stakes are higher and the margin for error thinner. Microsoft’s choice of Publicis challenges the idea that tech will make agencies obsolete.

Bisleri collaborates with Royal Challengers Bengaluru on a digital-first campaign that reframes hydration through a humorous behind-the-scenes storytelling format.

Yannick Bolloré says the group has started the year “on solid footing”, organic growth slipped across APAC and Africa.

The Australian-born digital futurist and marketer suggests that the industry may be over-engineering what was once a straightforward craft: building human connection.

WPP Media’s EssenceMediacom is the incumbent.

Two of its campaigns – ‘Ink of Democracy’ by Havas Worldwide India and ‘#UnPlasticIndia’ by VML – was named in the top 20 most impactful campaigns globally.

The mandate was awarded following a multi-agency pitch and will be managed by dentsu’s Mumbai office.

A successful brand leans into change at the right time.

The Publicis Groupe chief executive described Publicis' strategy as the "polar opposite" to WPP and Omnicom.

INSIDE THE AD: BHIM’s ‘Mahi Way’ featuring MS Dhoni shifts from spectacle to simplicity, targeting transaction hesitation over noise in India’s competitive UPI market.

Coming age of agentic AI is forcing more collaboration between “frenemies” across the advertising and tech ecosystem.

WPP has started a potential sales process for its PR division, which includes communications agency Burson, according to reports.

Limbada jumps from KFC Thailand, where he spent just over four years.

The use of a person’s likeness in promotional materials without their consent is not a gray area. It is a matter of creativity that crosses ethical and legal boundaries.

As younger consumers navigate an increasingly fragmented media landscape, chatbots are helping them find programming and content that is relevant to them.

Bisleri International’s vice chairperson believes that perception of premium brands shifts slowly, and then, all at once.

In her previous role, she played a pivotal role in building brands that shine not only in campaigns but are also rich in culture.

Khurana’s remit is to bring precision, enabling the online marketplace to scale 35,000+ expert matches within 72 hours.

On National Pet Day, brands mixed utility, experiences and storytelling to tap rising pet ownership and shifting consumer priorities.

AI has made it easier than ever to build something that looks innovative at launch. So why, asks Publicis' Maurice Riley, are we still not asking what happens beyond the case film?

Now in his 9th decade, the S4 Capital founder is still ragging on WPP and thinks PR is just an extension of advertising that doesn’t need to exist on a standalone basis.

Fortnightly round-up of adland’s latest account pitches, reviews and wins.

INSIDE THE AD: Swapping scripted marketing for creator-led storytelling, the haircare brand hands narrative control to customers in its #ProofHaiBoss campaign.

Magnite’s VP and MD for Asia explains how retail media offers control, while live sports delivers scale without predictability.

The chief executive received a base salary of £1.3 million.

Rouch joined OpenAI in 2025 from Coinbase and has previously held positions at Meta and The Bridgespan Group.

A 220-million-strong Gen Z cohort is projected to command 45% of online spend, according to a Google & Deloitte report.

New agency won car brand's business after a multi-stage pitch.

Ex-Dubverse founders Anuja Dhawan and Varshul Gupta will lead voice AI and conversational intelligence

The head of creative technology at Publicis Groupe APAC explains why AI still needs human rigour.

The remit spans Singapore, China, Hong Kong, India, Indonesia, and Taiwan.

A new study from Snap Inc and Kantar India shows how augmented reality is reshaping the purchase journey amid Gen Z ad fatigue.

Amid legacy players and influencer brands, its founder Diipa Büller-Khosla reframes competition, moving from product differentiation to philosophy-led storytelling and experiential retail.

Marketers are getting coherent, well-structured, completely generic thinking from AI. The problem isn't the technology, writes Brainwaves co-founder Ben Crawford.

The move comes as the brand looks to build a more consistent voice across platforms in a highly competitive smartphone market.

The mandate was awarded following a competitive multi-agency pitch involving several leading PR firms in the country.

KRBL Limited’s vice president for marketing and organised trade maintains that the biggest challenge for marketers is creating a distinct brand identity in a cluttered FMCG space.

Campaign speaks to Arthur Sadoun, chief executive of Publicis Groupe, and Suzy Deering, CEO of Publicis Sports, about sports marketing being the network’s “next big bet”.

Damian Blackden leaves ad industry after 37 years in media.

New tools co-developed with Google as part of WPP’s $400m AI partnership with YouTube.