In-Depth

The WPP CEO wants the advertising major to move faster, so that it can pivot from a holding company to growth partner for customers.

India has given Meta seven days to explain how paid Instagram ads promoting child sexual abuse material were allowed through, intensifying scrutiny of its moderation failures in its largest market.

The India BI index stood at 99.60 in June 2026, up 1.01% from May and above its three-month trend of 99.03.

As per PRCAI's SPRINT 2026 report, it expanded 11% in FY26 to reach INR 3,230 crore, accounting for 12.6% of the Asia-Pacific PR market.

From budget defence to capital allocation, MMA’s senior executives, Rohit Dadwal and Moneka Khurana, explain why marketing is rewriting the boardroom conversation.

With the festival wrapped, inside sources share how new verification rules and mandatory AI disclosures altered the judging process.

Fortnightly round-up of adland’s latest account pitches, reviews and wins.

As media fragmentation and creator content reshape marketing, Mohanty explains why brands need stronger cultural insights, connected creative ecosystems and consistent storytelling to drive effectiveness in India.

Stagwell agencies Code and Theory and Anomaly will begin work for the tech giant in August.

The traditional model of appointment viewing-where audiences gather around a television set for a live broadcast—is steadily giving way to a more fluid consumption experience.

The network beat out WPP Media and Publicis following a competitive pitch in April.

While these six brands stood out at the cricketing spectacle, as per the Ormax Trac20 research, their strategies were anything but identical.

Cannes deserves credit for putting Asia on the agenda, the next step is making sure the work gets judged on its own terms.

From gaming and women's sport to the use of sophisticated data sets, Monica Conway, the acting global CEO and COO of Fuse, explains why brands are investing deeper in sport than ever before.

Editors from Campaign's sites around the world gather to pick their Cannes highlights.

FIFA has always been structurally exclusive, but growing barriers to access could threaten the fan experience and commercial value at the heart of the tournament.

According to its recent study, Instagram is the second-most engaging platform, reaching 71% of consumers and recording an average daily engagement of 58 minutes.

New brief comes as Del Monte sharpens its brand positioning in India while its global parent continues to navigate financial restructuring

Independent senior copywriter & scriptwriter talks about a week filled with a rebranding campaign, articles on creativity, and cold emails

Industry voices across APAC reveal a growing demand for authenticity beyond rainbow logos.

Cannes Lions rewards creativity. Business rewards brands. The Specialist Brand School’s dean and professor wonders whether advertising can still do both?

Cultural codes are the DBAs of society and they carry meaning before a marketing director has spent a single penny.

A look back at the ideas that earned India recognition on advertising's biggest global stage.

Awards presented on final night of festival in Palais.

As Cannes Lions evolves into a technology showcase, DEPT’s Andrew Dimitriou explains why outcomes, speed and human-centred AI will define the industry's future.

The best sports ideas at Cannes weren't backed by the biggest budgets—they were built on the deepest understanding of fandom, says the group CMO of Knight Riders Sports.

ITC’s Rudrani Bose and Payal Mehra picked up the Lion in the Marketers competition.

Ogilvy was honoured with Network of the Year awards for Asia, Latin America, and North America, and Campaign was there to capture the celebrations as they unfolded.

WPP's COO discusses the company's Elevate28 transformation, why trust will become marketing's most valuable currency in the AI era, and why Cannes feels different without Piyush Pandey.

AI tools have reduced barriers to execution and enabled unprecedented levels of localisation and adaptation. What they have not done is solve for originality.

“Step buy step” for Ikea was shortlisted four times in the Brand Experience and Activation category.

The country’s metal count remains frozen after Day 3 and Day 4 shortlists failed to convert.

Percentage of entries using AI doubles compared with 2025.

Editors from our sites around the world report from Cannes midway through the festival.

What separates Indian campaigns that earn global acclaim from those that remain local favourites? Campaign India asks Cannes Lions jurors and industry leaders.

The network secured the title with 3 Gold Lions, 1 Silver Lion, 2 Bronze Lions and 3 shortlists.

Campaign's editors from its global network discussed some of the topics resonating in their markets and globally at the moment.

Abhay Singhal, co-founder of InMobi and CEO of InMobi Advertising, believes AI agents will transform how digital advertising operates, but consumers will always retain control over the final transaction.

Ahead of the Creative Strategy winners announcement tomorrow, jury member Sinha calls for 'mini-Cannes' events to take the festival's thinking beyond the Croisette.

Unveiled on day two of Cannes Lions, the study's findings revealed that brands that build desire significantly outperformed counterparts, with up to 4x higher likelihood of being cited by AI.

AI powerhouse revealed plans to scale its services into the creative pipeline at Cannes Lions 2026.

From an end-to-end creative solution to tools for affiliates and creators, Meta says its new features allow “every marketer to cross the AI threshold”.

At Cannes Lions, Sherry Smith, Criteo's president of retail media, discusses the rise of AI-driven shopping, APAC's fragmented retail media landscape and the battle for consumer attention.

Under new partnership with The Brief Media Company Campaign will enter Poland, the Czech Republic, Slovakia, Hungary and Romania.

The agency picked up a bronze for the viral ‘Don’t Look Up’ campaign for Steadfast Stationery.

As AI becomes ingrained in work, society and culture, the industry’s thinkers and wider commentators have turned their attention to the concept of taste.

Ad Net Zero runs content programme at London Climate Action Week for the first time, in addition to annual presence at Cannes Lions

The current tally stands at 23.

Cindy Rose confirms agency group will no longer use data collaboration platform.

The country's two Silver and two Bronze Lions suggest juries are increasingly rewarding effectiveness rooted in human insight rather than technological novelty.