In-Depth

Fortnightly round-up of adland's latest account pitches, reviews and wins.

AI search is set to become the next walled garden. Marketers are thinking through how this shakes out when it comes to measurement and brand safety risks.

The FICCI-EY report noted that the industry grew 9.1%, supported by a rebound in advertising, expanding digital consumption and a revival in live events.

He is expected to relocate to Singapore, reporting to chief strategy officer, Jason Kwon.

The DSP pushes back on Omnicom’s audit as routine oversight, even as its shares tumble around 7% in intra-day trading.

The generative AI video app, positioned as a breakthrough in text-to-video technology, has been scrapped less than two years after its launch.

While the AI tool lowers creative barriers for MSMEs, can it drive sustained SMB spend or deepen reliance on a closed-loop platform ecosystem?

Sport’s unique power lies in its ability to create belonging, but that can become a fragile thing to hold in an age where fans ask for receipts.

The deal highlights how the Indian Premier League (IPL) is evolving from a domestic corporate- and celebrity-led league into a magnet for global private equity and sports capital.

Roy will lead the Mumbai office while Khanna will establish a strategic planning unit, the agency said.

Having raised INR136 crore recently, the co-founder outlines plans to scale offline reach, build markets, and balance brand investment with margins.

WPP also found 'disparity' inside its own company as some US-based colleagues on executive committee earned more than CEO.

One truth that emerged at the two-day conference is that the marketing's future will be shaped by a powerful interplay between AI-led efficiency and human-led intuition.

Mass layoffs, AI-flooded inboxes and a rival in LinkedIn that overtook them by revenue—Indeed global CMO James Whitemore tells Campaign Asia why this bruising jobs market is also the platform’s biggest opportunity, provided every dollar is spent on making better matches.

In storytelling economies, representation shapes outcomes; without structural shifts behind the camera, on-screen gains risk remaining incremental and uneven.

As print struggles to attract Gen Z and millennials, The Economist’s global head of advertising explains how legacy publishers are moving towards digital and video formats to sustain engagement.

The new promotions at the Delhi office reflect the agency’s continued focus on building a strong internal leadership pipeline.

Multiple brands have reported less than ideal results from their first few weeks of experimenting with ChatGPT Ads, citing poor CTR’s and opaque measurement capabilities.

Exclusive: The three-year mandate spans brand and performance media planning and buying.

As AI reshapes marketing, NP Digital’s co-founder maintains that disciplined experimentation, not hype, emerges as the clearest path to measurable growth and sustained competitive advantage.

In the past month, the media buying platform has experienced significant friction with three of the ‘Big 5’ advertising holding companies.

The WPP-owned agency has been the technology brand’s creative AOR since 1994.

McCann UK is the incumbent.

Griffin succeeds George Manas, who has been promoted to chief growth and solutions officer of Omnicom.

WPP Media and Publicis Groupe managed the majority of media duties before the consolidation, Campaign understands.

Brands celebrated the film industry’s biggest night by creating some award-worthy spots of their own.

In his expanded remit, Awanish will steer the agency toward becoming an AI-first organisation.

The win follows a rigorous multi-agency pitch across various networks.

World Sleep Day campaigns frame rest against India’s ambition and hustle, spotlighting how economic progress and chronic sleep loss now coexist.

Mindshare Mumbai’s ‘Beauty Test Stops With Me’ for Dove tops global campaign rankings, signalling India’s rising influence in media-led creativity.

Sigma’s India rollout follows its global debut in June 2025, aiming to simplify fragmented programmatic buying through data integration and AI-driven planning efficiency.

Campaign’s fortnightly round-up of adland’s latest account pitches, reviews and wins.

Havas Creative India’s latest report in association with HerKey unveils how brands are (or aren’t) engaging India’s most influential consumer - women.

Under the recently amended IT rules, social media platforms have to take down objectionable AI-generated materials within three hours; two hours in sensitive cases.

AI platform measures creative performance.

Eyeline Studios’ India launch underscores the streamer’s deeper investment in the AVGC ecosystem as production technology, talent and advertising reshape the streaming economy.

The retailer’s global media planning and buying account is currently with Dentsu’s iProspect.

India, Singapore and New Zealand led the winners’ circle, while Motion Sickness Auckland won Independent Agency of the Year, and Uzbekistan broke through with a standout debut.

Advertising has been on an apology tour for so long we should start earning air miles.

WPP, Publicis and Omnicom battled for the business in the final round.

The addition strengthens Maison BETC’s positioning with luxury and premium brands by integrating event expertise in a sector where fashion shows represent a valuable communications opportunity.

Mark Penn’s holding company reported full-year net revenue of $2.43 billion for 2025.

As Publicis Groupe marks 100 years, CEO Sadoun tells Campaign Asia-Pacific why rivals cutting jobs and betting on AI “synthetic” companies are getting it wrong. Publicis, he says, is investing in talent and Asia-led innovation.

Campaign understands the media and production review is being run together, and creative is being run separately.

Mintegral’s senior director of business development, APAC, Khai Le, points to maturing monetisation depth and engagement patterns across Vietnam, India and Indonesia.

Spikes Asia returns this week with the region’s sharpest creative work battling it out across 25 categories. Campaign Asia’s editors pick the shortlisted ideas most likely to take home the trophies.

TRA’s Brand Trust Report (BTR) 2026, which annually ranks India’s 1,000 most trusted brands, found that ‘Maximum City’ hosts the highest concentration of top-ranked brands.

In an industry obsessed with optimisation, restraint may be the boldest strategy available.

Top shareholder Vin Murria rejoins board.