In-Depth

Media and social experts share their interpretation of the numbers to predict how brands will be reaching consumers on the platforms in the months ahead.

A new report, surveying 59,000 consumers globally, maps the widening gap between brand promise and lived customer experience.

As agencies move closer to owning the media they sell, the debate shifts from whether principal media belongs in the mix to how transparent and responsible it can truly be.

Remit spans Hyundai, Kia and Genesis brands across Europe, the Middle East, Asia Pacific and Latin America.

The president and managing director reflects on Omnicom Advertising India’s ongoing transformation, from the reimagined agencies to attracting talent.

About 30% of the newsroom will be impacted, with deep cuts to Asia and Middle East coverage.

Dentsu bucked overall decline, experiencing marginal increase.

Publicis CEO talks to Campaign after increasing revenue and margin at annual results.

This marks the second time the brand has received the accolade, having first won it in 2018.

The café chain’s Protein Cold Foam pushes functional coffee into daily rituals, walking a tightrope between habit-building, health fatigue and protein-washing scepticism.

Revenues grew 5.6% in 2025, well ahead of rivals.

They will lead the juries for the Creative Data Lions and the Health and Wellness Lions respectively at the global awards in June.

Swiss sportswear challenger On is sprinting ahead in Asia with 94% sales growth and flagship expansions, but can its CloudTec innovation and community-driven hype convert into lasting loyalty?

The brand's latest campaign unites star power, nostalgia, and national pride to capture India’s unparalleled passion for the game.

Tie-up is intended to create better measurement and audience integration, without compromising privacy.

YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.

For the first time, India’s Budget puts imagination on the balance sheet—giving the Orange Economy a seat at the table. The industry reacts.

After a five-year stint at Havas Life, former chief creative officer bets on independence, amid shifting agency economics.

The iCubesWire report shows that influencer marketing is no longer just a visibility channel, but a core enabler of credibility, consideration, and conversion.

For the CDO, the goal is simple – budget for how India actually works.

Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.

Banerjee’s appointment comes at a time when clients are increasingly seeking integrated and data led solutions to deliver measurable business impact, the agency said.

As consumer sentiment shifts from optimism to a more pragmatic outlook, the Kantar MD takes the hot seat.

From taxing salaried income to GST rationalisation, Menezes’ Budget is geared toward one principle – Deflation 2030.

AI tools are increasingly popular among shoppers, but scepticism remains when asked to rely solely on AI during the final stages of a purchase journey.

Empowered MSMEs, reforms to curb digital crime and supporting dual-income households are the cornerstones of Mallik’s Budget.

Ritesh Rao has been appointed as head of operations for Mumbai; Kanika will lead the Delhi office

From curated trails and creator-led rituals, coffee marketing shows how culture and content now drive premiumisation among young urban consumers.

The posthumous honour for Piyush Pandey marks state recognition of advertising’s role in shaping language, culture and mass persuasion in India.

If the Federal Bank CMO were in the hot seat, reinforcing trust would be the bedrock of his Budget.

This year’s Budget Special places the fraternity in the ‘hot seat’, sharing their expectations, wish lists, and bold ideas for India’s economy—starting with Dentsu’s Narayan Devanathan.

The network claims it will be 'the world’s largest and most advanced content production powerhouse'.

The cosmetics giant works with multiple agencies across different regions.

CEO Neal Mohan’s 2026 roadmap reframes the platform’s focus on creator infrastructure, tightening links between content, advertising, commerce and measurable outcomes.

Hershey. It’s Your Happy Place marks the chocolate maker’s first major creative push since 2018, launching ahead of the Winter Olympics.

He will report to Manas Lahiri, chief growth officer, Havas India, who is also overlooking the Havas CX India operations.

We Are Social and Meltwater data show India as Threads’ biggest ad market globally, while Taiwan and Hong Kong lead reach among adults.

Davos Diaries: At World Economic Forum 2026, data, reforms and technology execution converged, recasting the country’s rise to the world’s third-largest economy as near-term reality

Burson’s global study quantifies reputation as deployable capital, linking credibility gaps, workplace choices and governance to measurable shareholder returns.

New hire follows the platform’s US launch in 2025.

Davos Diaries: At World Economic Forum, Microsoft CEO Satya Nadella reframed the AI debate, arguing that adoption, energy economics and outcomes, not hype, will decide its economic credibility.

With investors watching closely as Netflix pursues Warner Bros Discovery, global ads president Amy Reinhard says 'premium positioning', not 'price play', will drive the company’s next phase of growth.

Campaign Asia tracks last week’s 11% slide against a year of volatile trading and failed recoveries, leaving Dentsu’s shares nearly 18% below their 2024 peak.

IPG Mediabrands, now part of Omnicom Media, is the incumbent on the account.

The culture-first ICC partnership shifts focus from players to participation, using fan rituals and shared experiences as the core marketing lever.

It will lead the luxury automobile brand’s mainline and digital communications.

Amaresh Godbole will lead PDX India as CEO and also take on the role of chief – AI experiences and solutions at Publicis Groupe India.

Marketers are betting on events such as the Tata Mumbai Marathon—not for the sprint, but for the long run.

The landmark move has been confirmed as the company claims users will be able to turn off or dismiss individual adverts.

Campaign sat down with the newly appointed Jeremy Carey at CES for a look under the hood at the holding company’s approach to sports.