aditya
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Colour me heritage: Birla Opus paints India’s monuments
An AI-led animated campaign reimagines India’s icons in vivid hues—but emotional resonance may not be part of the palette.
Sizzle beyond the plate: Branding fuels restaurant success
Authenticity, creativity, and consistency turn meals into memorable experiences, proving branding is the secret ingredient for lasting loyalty.
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Strumming the strings of change, Aditya Birla Group pays a musical tribute to Mahatma Gandhi
The campaign recreates Gandhi's favourite bhajan through five musical instruments, using materials produced by the company, and representing different regions of India.
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Myntra's BFF campaign triples down on fun, fashion and memes
The charm of the quirky, laugh-out-loud ad film, conceptualised by Leo Burnett, lies not just in its humor, but in its relatability to popular meme culture.
Love is respect: Virat Kohli champions equality, one small step at a time
Bengaluru-based Fisheye Creative Solutions created this campaign, continuing its decade-long association with the apparel and lifestyle brand.
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More than a bike, EMotorad’s latest campaign is a heart-powered ride
The campaign is not just selling a bike; instead, it shares a joyful, heartfelt riding experience, headlined by cricketer MS Dhoni.
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