alcohol
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McDowell's X series: From mass appeal to premium power
Diageo India’s executives tell Campaign how this brand is set on redefining premiumisation, by blending legacy with modern flair, to capture the next-gen drinkers.
'Go ahead, drink and drive' urges Heineken
Publicis Singapore campaign puts beer fridges in parking lots. What could possibly go wrong?
Sprite mixes it up in China with 'alternative' couples... maybe.
Ad for new baijiu-flavoured drinks featuring a male couple reads, “People say we can’t, but I say no! Maybe!”
Illegal or not, Bud Light's 'corn syrup' drive is just cheap, lazy advertising
Anheuser Busch took a grenade and threw it into the fantasy 'Dilly Dilly' world it worked so hard to create
Heineken apes Diageo and signs major global Facebook ad partnership
Heineken has signed a global ad partnership with Facebook that will see the two companies collaborate on digital campaigns for Heineken brands around the world.
Stock up for dry days
For those in Mumbai who need to stock up on their supplies, and never remember till it's too late, here is some helpful bit of information. There are a fair number of dry days in October.
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