byju

For brands in India, is cricket the ticket, or a sticky wicket?
Jul 29, 2019
Raahil Chopra

For brands in India, is cricket the ticket, or a sticky wicket?

'When in doubt, use cricket' is a truism in India. But according to the performance of heavy sponsors like Oppo and Vivo on our list of India's top brands, it may be time for a re-think.

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