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Coca Cola leverages value of trust in new Kinley campaign
Coca Cola India has rolled out a new campaign for its packaged drinking water brand, Kinley. The new campaign, called 'Vishwas Karo', has been conceptualised by O&M. It aims to build on the brand's core value of trust and takes forward its original 'Boond boond mein vishwas' positioning.
Sprite showcases another "Seedhi Baat"
Taking its "Seedhi Baat, No Bakwas, Clear Hai?" brand proposition forward, Coca-Cola India has launched a 360-degree communication plan for Sprite.Based on the theme of 'weeding out pretence and cutting to the chase', the new campaign focuses on building a stronger connect with the youth.
Bingo!'s new TVC mulls over a triangle
ITC Food's Bingo! has launched a new campaign 'Har angle se mmmm...' for Mad Angles Achari Masti. The campaign has been created by O&M based on the brief that the ad needed to own the unique triangular shape of Bingo Mad Angles.
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