martech
QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?
Its pitch to performance-driven D2C brands, agencies, and enterprise teams is straightforward: turn advertising from a guessing game into a measurable science.
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AI agents collapse the wall between marketing and CX
From HUL’s virtual try-ons to Zepto’s AI personas, brands and agencies face new roles as machines reshape leadership and trust.
Tattooed logos and untouched legacies: Tally’s branding paradox
The software company is balancing legacy loyalty with Gen Z expectations while navigating B2B marketing through incremental brand refreshes.
Middlemen, meet martech: Brands sync trade and consumer playbooks
In a market that demands cohesion across channels and stakeholders, B2B2C brands are using martech to unify messaging, boost conversions, and keep both intermediaries and consumers equally engaged.
Not your agency, not yet SaaS: BrandPipal picks a third lane
The new venture incubated by NLB Services bets on Marketing-as-a-Service to cut through bloated retainers, fragmented teams, and creative-tech silos. The model? Modular, measurable, and built for scale.
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Marketing to machines: When bots become the target audience
As agentic AI retools the customer journey, Netcore’s founder and MD, Rajesh Jain, explains why marketers must now influence not just humans — but also the autonomous algorithms deciding on their behalf.
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