martech
India's digital advertising industry to be INR 69,856 crores by end-2026: Study
Estimated to touch INR 59,200 crores this year, the country's digital advertising market is growing at 19.09%, according to a Dentsu report.
Not every brand or company needs to build AI to leverage it: Google's Sapna Chadha on finding balance in SEA's creator economy
Amidst the AI gold rush, Google's Southeast Asia VP offers CMOs practical wisdom: Demonstrate value from existing tools before seeking new budgets, invest in prompt engineering expertise, and remember that while technology evolves rapidly, authenticity remains the currency that no algorithm can mint.
AI agents: The smart marketer’s key to unlocking new martech coordination possibilities
Given the rigidity and siloed nature of traditional martech tools, marketers must embrace AI agents to make their martech systems dynamic and adaptable, says CleverTap co-founder and chief product officer.
Veefin Group invests in White Rivers Media
The duo plans to combine their strengths in martech and creative advertising and marketing to provide 360-degree advertising and marketing solutions to brands in India.
Wondrlab expands tech portfolio with BigStep acquisition
The martech’s seventh acquisition is aimed at bolstering its tech offerings, adding BigStep's expertise in AI, cloud, and digital transformation solutions.
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