martech
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24 hours with… Sowmya Iyer
Catch up with Sowmya Iyer, founder and CEO of DViO, as she takes us through what a day in her life looks like.
MiQ scouts for a CEO to lead its Indian operations
The incumbent will take charge of programmatic marketing agency's 225-client portfolio, and steer the value versus price debate in one of the company’s most crucial markets.
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Infloso unveils Molly, an AI marketer set to revolutionise global marketing campaigns
Capable of independently strategising, running, and optimising marketing campaigns with real-time data intelligence, it is engineered to perform the functions of a marketing team or agency.
Why do small businesses struggle with digital marketing?
Synergos’ founder explains how promoting their brands online allows these companies to engage directly with customers, gather feedback, and refine their offerings for success.
Cross-channel marketing strategies boost conversion rates by up to 31%: CleverTap report
As a marketing channel, WhatsApp commands a staggering 1.5 billion users in Asia, led by India, Indonesia, and Philippines.
IPG Mediabrands expands Indian presence with new capability centre in Pune
The launch of the global capability centre (GCC) is part of a wider strategic expansion to enhance media activation and drive growth across its worldwide network.
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