samsung

Aug 21, 2024

Cheil's focus on non-Samsung business is very high: Sanjeev Jasani

Cheil South-West Asia's group COO talks to Campaign about the company's growth, strategic positioning in the Indian market with Cheil X and why it wants to be known as a "business-connected" agency.

Jul 01, 2024

Samsung Galaxy S24’s mixed reality print ad brings Indian diversity to life

Cheil India created the campaign where readers scan the QR code to experience the ‘Circle-to-search’ feature come to life.

May 24, 2024

Bosch partners with Amnet and Samsung for weather-activated campaign

The initiative harnesses weather API and CTV to boost awareness of Bosch's new machines, with impressive results in Mumbai.

May 17, 2024

Samsung's LTE Galaxy Watch6 campaign unlocks connectivity without constraints

The brand's latest film highlights the integration of LTE into consumers' lives, positioning the watch as a reliable digital companion.

May 31, 2022

Samsung’s new fridge ad is one for the obsessionists

In an ambitious South Korean campaign by Cheil, Samsung takes it up a notch from the standard template for a fridge ad

Jan 31, 2022

What's behind the ‘unprecedented’ Beijing Winter Olympics whiteout?

Global sponsors have been mostly silent leading up to the Games, but a flurry of China activity is predicted. Here's a round-up of what we know so far