Digital
Netflix announces ad tier milestone and adtech platform
The streaming platform’s ad-supported plan reaches 40 million global monthly active users and drives 40% of all signups in the 12 countries where it’s available.
Group M broadens remit of Wavemaker global chief Toby Jenner
Jenner will remain as Wavemaker global chief executive.
APAC Power List 2024: The power players shaping the region's brand landscape
Here is the definitive round-up of Asia-Pacific’s marketing elite, as chosen by the editorial team at Campaign Asia-Pacific. This year, four of India's top CMOs make the list.
Moves and wins roundup: Week of 13 May
Read all the latest news from the marcomms world including updates from Reckitt, DDB Mudra Group, Oralium, Eggfirst, Waree Energies, Carat India, Dentsu India, Aurika Hotels, Burda Luxury, PAFI, Wondrlad Network and more, in our weekly round-up of people moves and account wins.
Dentsu reports 3.7% fall in Q1 organic revenue but eyes better second half
Organic revenue was up 2.4% in Japan.
Publicis Groupe appoints chief impact officer to steer global ESG commitments
Nannette LaFond-Dufour will report to global boss Arthur Sadoun.
Apple to integrate ChatGPT into the next iPhone upgrade?
Ahead of the annual Worldwide Developers Conference, Apple makes plans to integrate more AI-powered features into its devices.
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Why international airlines want a piece of Air India’s chatbot technology
Leveraging gen AI to develop a chatbot has been an important facet of Air India’s digital transformation. The Silicon Valley-based chief technology officer of the airline talks to Campaign about the process of developing and besting the chatbot.
Ministry of Mines hunts for new integrated social media agency
The pitch is currently taking place in New Delhi, with the chosen agency looking to be onboarded for the duration of one year.
When creator content goes mainstream
There's no denying that creators have completely changed the entertainment landscape, and now AI is only going to empower them further, suggests UM's William Wun.
Moves and wins roundup: Week of 6 May
Read all the latest news from the marcomms world including updates from DO Partners, Ipsos Strategy3, Arré Studio, The Tribune Group, BBH, Pitchfork Partners, Wavemaker, Dentsu, Experience Commerce, Buffalo Soldiers, The Media Manifest, The Womb, Carat India, BLS International, Paytm Money, and more, in our weekly round-up of people moves and account wins.
Bumble unveils new global campaign, visual identity
To mark its 10th birthday, the app also revealed a new logo, bolder fonts, and refreshed illustrations.
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Why some brands are putting the brakes on Gen AI
With the hype and excitement of last year's Gen AI boom now dissipating, Campaign explores why some brands and agencies are adopting a pushback stance when it comes to the new technology in a bid to avoid its pitfalls.
Date revealed for Havas spin-off vote as revenues rise
Parent company Vivendi says move would “unleash the development potential” of the brand.
Gen AI has created an 'iPhone moment': Coca-Cola's ASEAN marketing chief
Ahead of Campaign360, Coca-Cola's Matthias Blume explains how the brand continues to grow efficiently while maintaining creative excellence, platform relevance, and meaningful consumer engagement.
Moves and wins roundup: Week of 29 April
Read all the latest news from the marcomms world including updates from AndAnd Brand Partners, 1Crowd, Hindustan Unilever, WPP, FCB Ulka, Infinity Advertising Services, Brand Visage Communications, SGA PR, Whisper, Omnicom Media Group Amagi, Virtue Worldwide, Social Beat, and more, in our weekly round-up of people moves and account wins.
‘A significant shift in the platform's monetisation approach’: YouTube launches Affiliate Hub
YouTube’s latest array of affiliate marketing tools stand to put authenticity at the forefront of creators' relationships with brands to create more engaged audiences in return.
Netflix reports strong Q1 growth but is it painting over CTV’s cracks?
Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.
WPP blames Pfizer loss and tech client cuts for 1.6% revenue fall in Q1
In contrast, Publicis, Omnicom and IPG all increased their revenues.
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Data-driven insights essential for navigating cookie-less digital marketing: KIT Global
A new white paper on a cookie-less world proposes leveraging first-party data, contextual advertising, and localised marketing strategies for companies to stay afloat.
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