Marketing
Netflix announces ad tier milestone and adtech platform
The streaming platform’s ad-supported plan reaches 40 million global monthly active users and drives 40% of all signups in the 12 countries where it’s available.
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Havas Media Network India announces new chief operating officers
Senior executives Uday Mohan and R. Venkatasubramanian have been appointed to key roles as COOs for Havas Media India and Havas Play, respectively.
Asia-Pacific Power List 2024: Anuja Mishra, Honasa Consumer
A seasoned marketer and avid athlete, Mishra channels her endurance and result-oriented approach into her leadership at Honasa.
Asia-Pacific Power List 2024: Ravi Santhanam, HDFC Bank
From a ground-breaking merger to memorable partnerships with the IPL, 2023 was a year of significant growth for Santhanam, with only more on the horizon.
Asia-Pacific Power List 2024: Ruchira Jaitly, Diageo
Making commensurate shifts in go-to-market strategies post pandemic, Jaitly has strengthened Diageo brands’ positioning, while ensuring gender equality and inclusion in advertising.
Asia-Pacific Power List 2024: Jayen Mehta, Amul
Mehta is moving fast to expand Amul’s global footprint, while pivoting its growth around innovation, impact and sustainability.
APAC Power List 2024: The power players shaping the region's brand landscape
Here is the definitive round-up of Asia-Pacific’s marketing elite, as chosen by the editorial team at Campaign Asia-Pacific. This year, four of India's top CMOs make the list.
Moves and wins roundup: Week of 13 May
Read all the latest news from the marcomms world including updates from Reckitt, DDB Mudra Group, Oralium, Eggfirst, Waree Energies, Carat India, Dentsu India, Aurika Hotels, Burda Luxury, PAFI, Wondrlad Network and more, in our weekly round-up of people moves and account wins.
Ad volumes spike by 16% as IPL 17 attracts new brands: TAM Sports
The latest TAM Sports ad index also found the number of categories and advertisers for this IPL 17 season increased by 45%.
New jury chairs appointed for the Abby Awards 2024
Praful Akali and Ashish Khazanchi will lead the Health and Still Print categories respectively.
Dentsu reports 3.7% fall in Q1 organic revenue but eyes better second half
Organic revenue was up 2.4% in Japan.
Apple to integrate ChatGPT into the next iPhone upgrade?
Ahead of the annual Worldwide Developers Conference, Apple makes plans to integrate more AI-powered features into its devices.
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The Tesla trial: Can brands thrive without a traditional marketing team?
Tesla CEO Elon Musk reversed course from a traditional advertising push last month by scrapping a freshly formed marketing team. Can brands survive or even thrive without a marketing team?
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Bumble removes ‘vow of celibacy’ ads following backlash
Bumble said it has heard criticism of the ad and is removing it from a global campaign.
Behind the brand: Unpacking Bohem’s approach to men's grooming in India
With the men’s grooming market set to touch INR 19,500 crores by 2026, Bohem is the new kid on the brand block. Parent company Piramal Pharma Limited's Consumer Products Division CEO Nitish Bajaj talks to Campaign about their ambitious goals, growth plans, working with brand ambassadors, and more.
Unraveling brand boycotts: What are the top triggers for consumer boycotts across global markets?
Shunning companies whose products pose health risks, such as containing toxic or cancer-causing substances, stands out as the primary motivation for consumers worldwide to cancel brands.
Moment marketing: Get it wrong, and the moment is gone
SOUNDING BOARD: When it comes to jumping on viral trends, cultural moments, and tapping the zeitgeist, how should brands choose their moment? And what happens if you pick the wrong one? Campaign asks industry experts.
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Why international airlines want a piece of Air India’s chatbot technology
Leveraging gen AI to develop a chatbot has been an important facet of Air India’s digital transformation. The Silicon Valley-based chief technology officer of the airline talks to Campaign about the process of developing and besting the chatbot.
Coca-Cola India backs women’s hockey in new CSR initiative
The brand has committed to providing specialised training, nutrition, and equipment to women hockey players at the domestic league level.
Synthetic data: Empowering marketing growth in the AI era
Sumit Virmani, chief marketing officer at Infosys, outlines how marketers are already utilising synthetic data to drive growth and prepare for a brighter future in a privacy first world.
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