Advertising
Join the grand welcome for India’s Lions
Connect with India’s Cannes Lions winners; uncover their creative strategies and forge new connections at the Cannes Homecoming 2025 celebration.
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Ad Net Zero updates sustainability guidelines to drive media decarbonisation
Over 100 companies contributed to these latest guidelines, including L’Oréal, LVMH and all six major holding companies.
David Droga on disruption: From case studies to Coinbase QR codes
At Cannes Lions 2025, the Droga5 founder unpacked his creative playbook—from sparking industry format shifts to partnering with consulting giants—all in pursuit of impact over applause.
Havas backs AI bet with €100 million a year
From launching Vermeer at Cannes to revamping operations with Converged.AI, it is wagering €400 million that AI can future-proof creativity.
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Meta expands Advantage+ with Gen AI ad creativity tools for advertisers
Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create personalised, brand-consistent ads at scale.
Big ideas, not big algorithms, will win Cannes
At Cannes 2025, Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.
Dentsu, Criteo sign a global commerce media deal
Dentsu to use Criteo’s Commerce Media Platform for global performance campaigns across its retailer channels.
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Scrutiny over media trading will be a top story in next year, Campaign editors say
Five of Campaign's global editors spoke on a panel at Campaign House in Cannes.
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Ad to arc: What Cannes 2025 tells us about branded entertainment
When brand stories resonate with culture rather than at it, they become things people keep, says McCann Worldgroup India's CEO and CCO, and Cannes Lions 2025 juror.
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Creatives, meet your new colleague: AI
It works nights, weekends and doesn’t bill by the hour. Should the creative fraternity be worried much?
India’s Cannes run slows to a solo shortlist
BBDO India’s lone nod for Ariel’s #ShareTheLoad caps a quieter Day 3, spotlighting the high bar for cause-driven creativity.
AI won't kill advertising, it won't save it either: Apple's top marketing exec at Cannes
“Go make something wonderful,” Apple's Tor Myhren tells the creative industry as he bets on the irreplaceable power of human minds.
WhatsApp officially introduces ads in updates tab
For the first time, WhatsApp will display ads and offer paid subscriptions for exclusive content in its Updates tab, expanding its revenue streams while keeping personal messages ad-free.
MediaDonuts gets rebranded as Aleph across APAC
Consolidates its APAC operations under a single brand; expands its digital solutions business into nine emerging markets.
Pride is over — now it’s culture or bust
2025 is about ditching rainbow-washed campaigns and making inclusion a deep, year-round business strategy.
How AI is turning chat platforms into the new campaign canvas
In an era of endless scrolls, conversation-led marketing promises speed, relevance, and engagement capabilities for brand marketers, says AiSensy founder.
Amazon’s Andy Jassy is Cannes Lions’ 2025 Media Person of the Year
Past honourees include erstwhile YouTube CEO Salar Kamangar, Twitter co-founder Jack Dorsey, former Google chairman Eric Schmidt, Meta founder Mark Zuckerberg, and Microsoft CEO Steve Ballmer.
Campaign roundup: Week of 16 June
The latest ad films and campaigns from brands like Timex, DSP Mutual Fund, Tetley Green Tea, CashKaro, Marico, Royal Stag Barrel Select Shorts, Casio's G-Shock, Parle Products, Snitch, The Good Bowl, Mars Wrigley India, Rumi, Specta, and more, in our weekly roundup.
Moves and Wins: Week of 16 June
Our weekly roundup of the latest appointments and account wins news from NDTV India, Team Pumpkin, Fixderma, Team Pumpkin, WPP EssenceMediacom, Secret Sauce Communications, PR Pandit, Enrission India Capital, Pico Xpress, SPNI, Prohed, Warner Bros Pictures, Bhanushali Studios Limited (BSL), JOAT Films, Effie LIONS, Confiance Communications, Asia Research & Engagement (ARE), Human Global, Zyod, Fan Mania, GMR Rugby League, iCubesWire, Image Stereo, and many more.
Pepsi’s ‘Stiiiiing’ shows culture beats branding
By letting a raw F1 moment become a meme, PepsiCo signals a future where culture drives campaigns—not logos.
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