Nikita Mishra
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World Earth Day 2024: 1,000 agencies say no to ...
Asia Pacific joins the Clean Creatives movement with 67 regional pledges. To mark this occasion, the anti-fossil fuel campaign group has released a new film, lampooning the advertising industry.
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Omnicom posts 4% organic growth in Q1, beats ...
The agency group beat Wall Street estimates for the March quarter, with key sectors like advertising and media, precision marketing, experiential and healthcare fueling the ascent.
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Pepsi unveils new logo and identity; colours 120 ...
The bold logo shift after 14 years resonates with the “ripple, pop, and fizz” effect. To celebrate, Pepsi has activated over 120 CGI moments across the globe in a coordinated first
Lionel Messi issues apology after Hong Kong no-show ...
The ongoing uproar raises the stakes for Messi's brand collaborations with Louis Vuitton, dairy brand Mengniu, baijiu major Chishuihe, and delivery giant J&T Express, among others.
Tatler withdraws HK$16 million government grant for ...
The promotional blitz by Tatler featured Messi’s face right in the middle of all marketing material, leading fans to expect his magic on the field. Minister Kevin Yeung says spectators can contemplate independent legal recourse
Despite layoffs, Amazon dominates Q4 with $14.7 ...
After a year of mass layoffs, the company is more profitable than ever
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