Digital
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Ad Net Zero updates sustainability guidelines to drive media decarbonisation
Over 100 companies contributed to these latest guidelines, including L’Oréal, LVMH and all six major holding companies.
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Meta expands Advantage+ with Gen AI ad creativity tools for advertisers
Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create personalised, brand-consistent ads at scale.
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Reddit launches two AI advertising tools to usher in new era of community marketing
Unveiled at Cannes Lions 2025, Reddit’s AI-powered tools are designed to help brands tap into the power of community conversations and real-time insights.
Big ideas, not big algorithms, will win Cannes
At Cannes 2025, Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.
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India’s Gen Z and young Millennials prioritise digital: Study
23% of Indian content consumers are digital-only, while CTV viewership gains 3.5 crore new viewers, finds Kantar.
Dentsu, Criteo sign a global commerce media deal
Dentsu to use Criteo’s Commerce Media Platform for global performance campaigns across its retailer channels.
WhatsApp officially introduces ads in updates tab
For the first time, WhatsApp will display ads and offer paid subscriptions for exclusive content in its Updates tab, expanding its revenue streams while keeping personal messages ad-free.
MediaDonuts gets rebranded as Aleph across APAC
Consolidates its APAC operations under a single brand; expands its digital solutions business into nine emerging markets.
How AI is turning chat platforms into the new campaign canvas
In an era of endless scrolls, conversation-led marketing promises speed, relevance, and engagement capabilities for brand marketers, says AiSensy founder.
Campaign roundup: Week of 16 June
The latest ad films and campaigns from brands like Timex, DSP Mutual Fund, Tetley Green Tea, CashKaro, Marico, Royal Stag Barrel Select Shorts, Casio's G-Shock, Parle Products, Snitch, The Good Bowl, Mars Wrigley India, Rumi, Specta, and more, in our weekly roundup.
Moves and Wins: Week of 16 June
Our weekly roundup of the latest appointments and account wins news from NDTV India, Team Pumpkin, Fixderma, Team Pumpkin, WPP EssenceMediacom, Secret Sauce Communications, PR Pandit, Enrission India Capital, Pico Xpress, SPNI, Prohed, Warner Bros Pictures, Bhanushali Studios Limited (BSL), JOAT Films, Effie LIONS, Confiance Communications, Asia Research & Engagement (ARE), Human Global, Zyod, Fan Mania, GMR Rugby League, iCubesWire, Image Stereo, and many more.
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80% Indian shoppers discover new products through social media: Study
Influencers, short-form videos, and messaging have been disrupting how offline retailers sell and scale in India, finds latest study by Meta.
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Adobe launches ad making tool for small businesses
Adobe Express for ads supports ad creation for major digital platforms.
69% of Indian consumers turn to influencers for information and 63% for product discovery: Study
India’s influencer marketing industry to reach INR 4,500 crores in 2025, growing by 25% from 2024's INR 3,600, finds The Goat Agency and Kantar survey.
Havas Media India promotes key talent to leadership roles
Ramsai Panchapakesan has been elevated to president–investments and partnerships, Binu Thomas to managing partner–investments and buying, and Manish Sharma to president–Arena India.
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Burson ties reputation to ROI with AI tool
With its new AI-powered Reputation Capital platform, it aims to turn perception into profit—but not without raising questions for communicators.
'Media isn’t a commodity. Treating it like one is a massive mistake': Ebiquity CEO
Ruben Schreurs tells Campaign why litigation, platform volatility, and outdated media models are distorting decision-making—and why advertisers need to focus less on adjacency panic, and more on strategic clarity.
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Publicis Sapient targets India’s GCC boom with new offering
As GCCs evolve from cost centres to innovation engines, it bets on India’s scale and skills to fuel global transformation.
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Reddit: The social-media dark horse gaining momentum with advertisers
Once overlooked by advertisers, Reddit is rapidly emerging as a powerful and authentic platform that's challenging brands to rethink how they connect with audiences in an increasingly crowded social-media landscape.
Campaign roundup: Week of 09 June
The latest ad films and campaigns from brands like Pocket FM, Freedom Healthy Cooking Oils, Enchanteur, Rush, Freshwrapp, TVS Ronin, ZEE5, Motherhood Hospitals, Danone, Fortune Oil, and more, in our weekly roundup.
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