At Goafest 2025, the London-based independent branding studio’s co-founder warns the ad world: don’t outsource empathy to algorithms. Cultural insight still needs human hands.
Industry veteran Raj Kamble, founder and chief creative officer at Famous Innovations, shares his thoughts on Abby Awards, Goafest and trends in the industry.
Goafest 2025’s final day packed a vibrant mix of creativity, wellness, nostalgia, and purpose with experts providing insights into diverse aspects of advertising.
The awards receive 2,678 entries spanning categories including digital storytelling, co-creation campaigns, branded content, and influencer collaborations this year.
Packed with several insightful panel discussions, the Day 2 of Goafest 2025 focused on diverse topics including OOH, CCO's role, and brand-agency relationship, to name a few.