Media
69% of Indian consumers turn to influencers for information and 63% for product discovery: Study
India’s influencer marketing industry to reach INR 4,500 crores in 2025, growing by 25% from 2024's INR 3,600, finds The Goat Agency and Kantar survey.
Havas Media India promotes key talent to leadership roles
Ramsai Panchapakesan has been elevated to president–investments and partnerships, Binu Thomas to managing partner–investments and buying, and Manish Sharma to president–Arena India.
John Wren: ‘Calculated risk makes you stronger’
Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Omnicom’s John Wren.
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Reddit: The social-media dark horse gaining momentum with advertisers
Once overlooked by advertisers, Reddit is rapidly emerging as a powerful and authentic platform that's challenging brands to rethink how they connect with audiences in an increasingly crowded social-media landscape.
Campaign roundup: Week of 09 June
The latest ad films and campaigns from brands like Pocket FM, Freedom Healthy Cooking Oils, Enchanteur, Rush, Freshwrapp, TVS Ronin, ZEE5, Motherhood Hospitals, Danone, Fortune Oil, and more, in our weekly roundup.
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Chinese media rebate corruption probe widens across agencies
EXCLUSIVE: Dentsu Media CEO Tommy Li has stepped down and was reportedly in police custody, as China’s media rebate probe expands with as many as 30 people questioned. Former Wavemaker chief client officer Julep Lin has also been arrested in connection with the investigation.
Moves and Wins: Week of 09 June
Our weekly roundup of the latest appointments and account wins news from Madchatter Brand Solutions, BombayDC, Razorpay, DriveX Mobility, Bread Butter Jamm, Collective Artists Network, Altimetrik, Pulp Strategy, Flick TV, Adomantra, Sportzprix, UAX Rafa Nadal University School, Hashtag Orange, PRCAI, Probo, and many more.
Global CEO of WPP Media’s Nexus departs
Bidon has been global chief executive at Nexus since April 2022.
Meta's AI advertising takeover: Will it reshape APAC’s diverse ad ecosystem?
As the parent company of Facebook and Instagram plans to let advertisers generate complete AI-crafted ads, experts across APAC weigh in on the potential impact on the region's landscape and what it means for agencies.
My11Circle doubles down on data, distraction and the dugout
From AI-fuelled personalisation to nostalgia hits and data-fuelled retargeting, My11Circle’s IPL blitz reveals how fantasy gaming is evolving beyond celebrity ads and into performance-led marketing theatre.
Meta aims to fully automate ad creation with AI by 2026
The parent company of Facebook and Instagram plans to let advertisers generate complete, AI-crafted ads with just a product image and budget, automating the entire campaign process across its platforms.
Campaign roundup: Week of 02 June
The latest ad films and campaigns from brands like RummyCircle, Ratnaafin, Decathlon India, Baskin Robbins India, Himalaya BabyCare, Zydus Wellness, Renault India, Specta Quartz, Tata Salt, Myntra, Jockey, Crunchyroll, Forces of Tyaani, Godrej Pet Care, New Balance, PUMA India, Being Human, Akasa Air, Narayana Health, StockGro, Gromax Agri Equipment, Surabhi Sauces. Lakshita, Campus Activewear, Asian Paints, and more, in our weekly roundup.
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India isn’t just consuming influence; it is exporting it
Indian creators are quietly becoming the new faces of global marketing and the world is finally taking notice, says Fame Keeda co-founder.
Moves and Wins: Week of 02 June
Our weekly roundup of the latest appointments and account wins news from Ogilvy Consulting, GMR Group, Narayana College of Health Sciences, Team Pumpkin, KJ Somaiya Institute of Management, Jio Creative Labs, Initiative, OML, TribeVibe, MSys Technologies, Aziro, NAOS India, Fixderma, The Script Room, Eggfirst, Times Music, Hakuhodo India, Sam Bhattacharjee, Brand Raga, and many more.
Influencing policy change through simple messaging
CBSE’s Sugar Board mandate for schools is an example of how simple communication can lead to policy change, says PersonaKraft founder.
Eight unveils Vertical TV, a micro-drama OTT for mobile users
Reaches 1.50 lakh users for the video OTT app, with 20% of them being the paying users.
Group M officially rebrands to WPP Media
Mindshare, Wavemaker and EssenceMediacom will continue to provide clients with dedicated teams as brands within WPP Media.
Campaign roundup: Week of 26 May
The latest ad films and campaigns from brands like Myntra, Merck, Ministry of Health and Family Welfare (MoHFW), Asian Paints, Rusan Pharma, Indian Cancer Society, Spykar, Apollo Hospitals, Pee Safe, Pride of Cows, Plush, Blinkit, Zuno General Insurance, Centerfruit, Paytm, Breezer Tribe, Tata Trusts, Plum, Tata Consumer Products, Unity Bank, Flipkart, IndiaMART, ITC Sunfeast, Motilal Oswal, Nykaa, Cipla, Britannia, Aliens Tattoo, Schweppes, Blinkit, Gabit, Miraggio, BISSELL India, and more, in our weekly roundup.
Moves and wins roundup: Week of 26 May
Our weekly roundup of the latest appointments and account wins news from White Rivers Media (WRM), The Advertising Club of Bangalore, Contentstack, Experience Commerce, Almonds AI, Mobavenue, Duolingo, Glance, Hyundai Motor India, OneNative Studio, Free Press Journal, Client Associates, Pratilipi, Roy Kapur Films, The Mavericks, One Asia Communications, Lintas Live, OLX India, JioStar, Sony Pictures Networks India, Quantbox, Chennai Grand Masters, Jack in the Box Worldwide, Boldfit, Wella Professionals, and many more.
Did the strategic planner just kill the advertising agency?
It's time for the strategic planning profession to be redeployed, at the very least, to improve efficiency and creativity, writes the founder of Australian independent agency, Thinkerbell.
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