Tata Motors has rolled out an ad film for its Magic range of multi purpose vehicles. The film has been conceptualised by Rediffusion Y&R.
Set to a remake of the song, 'Aaja meri gaadi mein baith ja', the film shows the families from across India enjoying the car across different terrains.
The film was published on YouTube on 5 July.
CREDITS:
Client: Tata Motors
Creative agency: Rediffusion Y&R
