artificial

Mar 20, 2025

AI’s strength lies in augmenting and not replacing human creativity: Report

Digital-native industries are embedding AI seamlessly into their operations unlike the legacy sectors, finds ASCI Academy report.

Feb 19, 2025

Brahma acquires Metaphysic to scale AI-powered content creation

Post-acquisition, Brahma’s 800-strong team will blend DNEG’s digital human tech with Metaphysic’s AI to drive next-gen content creation at scale.

Jan 10, 2025

Why 5G broadcasting could be the next big opportunity for agencies

VideoVerse’s CRO reveals how 5G transforms broadcasting into dynamic, interactive experiences for today’s evolving audiences.

Dec 20, 2024

Tata Power’s AI Christmas campaign: Magic or marketing trend?

The ad reveals how AI is shaping the future of advertising—raising questions about its role in breaking creative boundaries and delivering truly unique narratives.

Dec 05, 2024

Kate Rouch joins OpenAI as first CMO

This strategic hire comes at a time when OpenAI is capitalising on its flagship products, like ChatGPT, and also refines its business model.

Sep 24, 2024

We are swimming in a sea of data and drowning in the lack of intelligence: Adobe’s Richard Whitehead

As AI-driven tools reshape global marketing strategies, Adobe has set its sights on India’s dynamic agency landscape, but will smaller players buy in? The company’s director for product marketing spills the beans to Campaign.