As AI moves into media planning, vernacular scale and ROI modelling, agencies confront a tougher question: infrastructure upgrade or strategic edge?
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WPP Creative will 'not sunset' agency brands
Chief executive Cindy Rose said WPP will not merge or consolidate any agency brands.
Cindy Rose on new WPP strategy: ‘We don’t want to be a holding company any more’
CEO can “see a path” back to growth for agency group, which will operate as a single company. “I don't think as a holding company WPP had a culture,” she tells Campaign.
WPP launches new Elevate28 strategy with four core divisions
Agency group will lead with media division in three-year plan after 5.4% revenue slump.
Omnicom and IPG jointly cut headcount by 8200 in 2025
Combined staff numbers fell 6.4% as Omnicom took over IPG.
The Estée Lauder Companies consolidates £500m media account
The cosmetics company has previously worked with Brainlabs in the UK and Ireland, Monks in North America, and Stagwell’s Assembly across Europe and India.
Kantar Media rebrands as Fifty5Blue
Former WPP CEO Mark Read joined Kantar Media board last year.
Streaming finds its voice, forcing ad metrics rethink
As conversational discovery reshapes OTT, brands must track high-intent prompts, thematic recurrence and downstream behaviour—while building relevance and privacy guardrails.
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