backlash
Jan 06, 2025
Quick buzz or backlash: Are negative marketing stunts fruitful?
SOUNDING BOARD: Do attention-grabbing gimmicks prioritise instant media coverage over ethics? Campaign asks experts if publicity at all costs is indeed a viable strategy.
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Jun 06, 2024
Are controversial ads really such a bad thing?
Following Apple's recent 'Crush' ad controversy and Bumble's fumble, Campaign explores whether or not there is merit in an ad that is criticised but still garners attention, as opposed to going unnoticed.
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May 14, 2024
Bumble removes ‘vow of celibacy’ ads following backlash
Bumble said it has heard criticism of the ad and is removing it from a global campaign.
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