brand
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The ‘green’ cost of FOMO
How short-term sales spikes, such as Black Friday, are rewiring consumer behaviour.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Why brand clarity trumps brand visibility
When people understand your brand, they trust it more easily. In categories where choices are abundant, clarity becomes the decisive factor.
Less than 3% of users recall digital ads: Report
Respondents often referred to ads by generic terms like ‘mobile ad’ / ‘clothes ad’, the 10-city study found.
How a bad brand name can kill future growth
Naming a brand needs science, not serendipity; blending a methodical approach, linguistics, semiotics, consumer psychology and strategic foresight.
Ormax plots a new course with ‘WhatNext’ division
Targeting MSMEs and legacy brands, the new unit aims to steer growth strategies beyond research and into business reinvention.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Consumers rewrite the rules — marketers can’t copy-paste anymore
WARC’s 2025 global trends report warns: fractured spending, AI agents, and creator-led discovery are reshaping brand strategy playbooks.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
