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LenDenClub's campaign redefines financial empowerment amid RBI guidelines
It encourages investors to invest in new-age lending products that can help them to earn daily and improve financial stability.
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Protean eGov’s campaign presents a human touch to digital transformation
A digital-first campaign inspired by Pankaj Tripathi’s journey showcases Digital Public Infrastructure’s transformative impact on citizens’ lives.
Does OPPO’s Reno13 campaign truly capture living in the moment?
The smartphone company and Famous Innovations inspire a ‘carpe diem’ lifestyle with the new Reno13 Series brand film.
Purpose-driven marketing isn't new, we just haven’t kept up
From the digital success stories of Zomato to Nykaa to behemoths like Nike or Coca-Cola, their success lies in well-defined purpose, says the founder and national creative director of Atomium Labs.
Streaming TV: Advertisers' new go-to for engaged viewers
Magnite’s latest research highlights its impact on ad recall, trust, and purchase intent, offering new possibilities for brands in India.
Sizzle beyond the plate: Branding fuels restaurant success
Authenticity, creativity, and consistency turn meals into memorable experiences, proving branding is the secret ingredient for lasting loyalty.
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