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Strategic advertising trumps conventional ads during IPL 2024: Report
Despite over 100 brands spending on advertising during IPL 2024, only a few managed to achieve a strong consumer recall, finds the latest study by Crisp Insight and Kadence International.
Wizikey unveils AI-powered social media monitoring tool
A global consumer electronics major and an entertainment studio conglomerate are the solution's early adopters.
Will Maha Kumbh catalyse a new era of religious event marketing?
While the recently concluded Maha Kumbh Mela offered immense marketing opportunities to brands, could it fuel renewed interest in religious event marketing beyond the festive season?
Campaign roundup: Week of 10 Feb
The latest ad films and campaigns from brands like Markets4You, Audi India, Fortune Foods, Zomato, RBL Bank, Bandhan Life, Antara AGEasy, Jimmy Choo, Jajabor Brand Consultancy, Sunfeast Fantastik!, Himalaya, Shot by Wahter, Jajabor Brand Consultancy, Footprints, VML, Tata Trusts, Tata AIG General Insurance, Blissclub, IDFC First Bank, Visa Infinite, SMFG India Credit, and more, in our weekly roundup.
Concept PR goes all in on AI with Concept X launch
The independent communications agency’s new division promises data-driven, digital-first strategies to help brands cut through the noise and stay ahead.
Myntra’s ‘Fashion with caution’ turns heads—and trolleys
Humour meets high style in its latest campaign, as celeb-inspired fashion causes chaos in relatable, everyday moments.
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