brand
How a bad brand name can kill future growth
Naming a brand needs science, not serendipity; blending a methodical approach, linguistics, semiotics, consumer psychology and strategic foresight.
Ormax plots a new course with ‘WhatNext’ division
Targeting MSMEs and legacy brands, the new unit aims to steer growth strategies beyond research and into business reinvention.
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Consumers rewrite the rules — marketers can’t copy-paste anymore
WARC’s 2025 global trends report warns: fractured spending, AI agents, and creator-led discovery are reshaping brand strategy playbooks.
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India’s Gen Z and young Millennials prioritise digital: Study
23% of Indian content consumers are digital-only, while CTV viewership gains 3.5 crore new viewers, finds Kantar.
The scroll effect: How Instagram marketing is shaping new-age consumer behaviour in India
In a post-scroll world, brands must do more than advertise; they need to embed themselves into the rhythm of everyday digital life, says Jigsaw Brand Consultants founder.
Why brands must rethink the marketing funnel
As the marketing funnel continues to evolve, the brands that adapt, integrate, and invest smartly will come out as winners, says The Trade Desk managing director.
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