ctr

People who click ads don't buy: FAME 2013
May 09, 2013
Campaign India Team

People who click ads don't buy: FAME 2013

Matthew Harty, Asia-pacific GM for Omnicom Media Group’s trading desk Accuen, said click-through rates as measurement will lead online advertisers down the wrong path

China ad spend reaches US$41 billion in first half of 2010 : CTR
Aug 10, 2010
Jane Leung

China ad spend reaches US$41 billion in first half of 2010 : CTR

BEIJING – Advertising expenditure has grown 17 per cent to US$41 billion in the first half of the year for China, according to CTR Market Research.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Cadbury 5 Star gives the AI revolution a humorous pushback

1 Cadbury 5 Star gives the AI revolution a humorous pushback

Googlies on Google: A curiosity-driven game for search

2 Googlies on Google: A curiosity-driven game for search

Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

3 Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

4 Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

Omnicom-IPG merger: Innovation driver or competition crusher?

6 Omnicom-IPG merger: Innovation driver or competition crusher?

Dentsu India strengthens leadership for performance marketing push

7 Dentsu India strengthens leadership for performance marketing push

Unpacking Omnicom-IPG merger: Bigger, bolder, and lessons learnt

8 Unpacking Omnicom-IPG merger: Bigger, bolder, and lessons learnt

Omnicom in talks to buy Interpublic—report

9 Omnicom in talks to buy Interpublic—report

Rediffusion elevates Nisha Singhania as executive vice president

10 Rediffusion elevates Nisha Singhania as executive vice president