culture
Crafting the big B2B idea: Balancing creativity and risk
The Salt Inc founder and CEO provides three cardinal rules for B2B ad agencies to strike a balance between creative innovation and calculated risk-taking while creating successful campaigns.
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Culture, connection and communication: Thriving amongst India’s PR Clutter
As the push to stand out becomes even more critical in a concentrated public relations landscape, Mint+Milk PR's Komal Rukhana gives brands four helpful tips on how to navigate and shine amongst the clutter.
Adland should offer real flexibility during Ramadan
Flexibility for employees who observe Ramadan goes beyond flexible working, according to campaign manager Yusuf Muhammad
How Chris Foster plans to revive Y&R
The Asia president's blueprint involves heavy lifting on talent and culture, along with new regional hubs and future acquisitions. Y&R recently exited from its JV with Rediffusion in India.
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Sonal Dabral underlines value of rooted insights
The chairman and CCO of DDB Mudra Group was speaking on day one of Ad Stars 2015
Opinion: Culture demands a new identity - one that evolves with the people who shape it
And culture should not be confused with values, says the author
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