culture

Apr 09, 2025

No one talks about ads anymore: Have they lost their pop-culture charm?

Industry leaders weigh in on how brands can help shape pop culture again through innovative storytelling and a balanced approach between creativity and performance.

Jan 31, 2025

MTR serves up a steaming bowl of culture and comfort

By fusing motherly love with Karnataka’s Yakshagana folklore, MTR’s latest campaign stirs up nostalgia and regional pride to drive brand love.

Jan 21, 2025

Myntra’s FWD campaign plays a stylish chess gambit

Grandmasters Vishwanathan Anand and Gukesh Dommaraju star in its witty ad, blending fashion, humour, and Gen Z’s chess-fuelled pop culture obsession.

Jan 14, 2025

Work less, deliver more: Why the 90-hour workweek debate misses the mark

Overwork isn’t a badge of honour—it’s a sign of flawed workplace culture. How should agencies refocus on productivity instead?

Dec 24, 2024

Agencies dominate 60% of digital marketing openings in India: Report

India witnesses rise in digital marketing jobs at the entry level in 2024; roles in programmatic advertising show rapid growth, finds a Kraftshala study.

Oct 16, 2024

Crafting the big B2B idea: Balancing creativity and risk

The Salt Inc founder and CEO provides three cardinal rules for B2B ad agencies to strike a balance between creative innovation and calculated risk-taking while creating successful campaigns.