culture
MTR serves up a steaming bowl of culture and comfort
By fusing motherly love with Karnataka’s Yakshagana folklore, MTR’s latest campaign stirs up nostalgia and regional pride to drive brand love.
Myntra’s FWD campaign plays a stylish chess gambit
Grandmasters Vishwanathan Anand and Gukesh Dommaraju star in its witty ad, blending fashion, humour, and Gen Z’s chess-fuelled pop culture obsession.
Work less, deliver more: Why the 90-hour workweek debate misses the mark
Overwork isn’t a badge of honour—it’s a sign of flawed workplace culture. How should agencies refocus on productivity instead?
Agencies dominate 60% of digital marketing openings in India: Report
India witnesses rise in digital marketing jobs at the entry level in 2024; roles in programmatic advertising show rapid growth, finds a Kraftshala study.
Crafting the big B2B idea: Balancing creativity and risk
The Salt Inc founder and CEO provides three cardinal rules for B2B ad agencies to strike a balance between creative innovation and calculated risk-taking while creating successful campaigns.
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Culture, connection and communication: Thriving amongst India’s PR Clutter
As the push to stand out becomes even more critical in a concentrated public relations landscape, Mint+Milk PR's Komal Rukhana gives brands four helpful tips on how to navigate and shine amongst the clutter.
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