ecommerce
Achint Setia takes over as Snapdeal’s CEO
Himanshu Chakrawarti, who previously led Snapdeal and Stellaro Brands, will now focus exclusively on driving the Stellaro Brands, a subsidiary of AceVector Limited.
77% of upcountry consumers used WhatsApp in their purchase journey this year: Meta
59% of India’s tier-2 and 3 market consumers discover online shopping products through reels, according to a Meta survey.
Social commerce is pivotal for discovery and influence, but is not yet a mature sales channel: Report
A survey by IPG Mediabrands and Google suggests that brands should focus on personalised shopping experiences, as product recommendations can significantly shape consumer buying decisions.
Mondelēz China executives reportedly questioned in e-commerce investigation
Mondelēz China confirmed an ongoing matter in a statement to Campaign, saying the relevant employees have been placed on administrative leave pending investigation results.
How marketers can leverage the ‘Shop Now’ psychology to drive more sales
The immediacy communicated by infographics, videos, and enhanced materials drives purchases to engage shoppers, and is a gold mine for marketers.
Maximising e-commerce success: Proven strategies for modern advertising
Meher Patel, founder of Hector AI, outlines the key technologies enhancing e-commerce advertising performance, driving higher engagement and conversions.
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