EXCLUSIVE: After pausing acquisitions for 18 months, the Dutch agency leans on its 200-partner ownership model to prioritise client value over headline growth metrics.
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WPP cuts bonus pool in half amid shift to ‘single-company model’
Incentives will be more closely linked to parent company, with half of bonus tied to WPP and half to operating unit.
How marketers can stop their brand and budget being buried in AI slop
With forecasts suggesting up to 90% of web content could be AI-generated by 2026, media and fraud experts explain why verification tech alone won’t shield advertisers from the rise of convincing synthetic content.
Spikes Asia Week 2026 puts upskilling and community front and centre
From Young Spikes to Creative Campus and See It Be It, Spikes Asia Week 2026 doubles down on skills, support and connection for the region’s next generation of creative leaders.
Tracey Barber on the strategic power of saying no
Havas Creative Network’s global chief transformation and growth officer argues that fewer, better-aligned clients drive stronger growth and accountability.
Tamina Plum to join WPP Media to drive its global client portfolio
Prior to this, Plum spent 21 years at Publicis Media, last serving as chief growth and operating officer for Starcom Worldwide.
Zoom names PMG global media AOR
The independent agency will establish a cross-functional team to work with Zoom.
Google, IAS bust AI ad fraud scheme infecting 25 million devices globally
Built on nearly 500 AI-made sites and 115 Android apps, the ad fraud scheme built a fake web to drain advertiser dollars, IAS said.
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