ecommerce
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Rohit Shetty fronts Myntra’s EORS 23 campaign focused on price crash
The campaign highlights the season-wide value through the EORS Price Crash proposition.
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From noise to ROI: how smart brands can win India’s festive quarter
Soaring cart abandonment rates, undecided consumers and a tendency to mass-serve irrelevant ads are challenges that can spike during this season.
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Bachelor pads get a 'Big Billion' reality check
Flipkart’s festive campaign uses AI and humour to nudge bachelors towards upgrading homes—and perhaps improving their dating odds too.
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K-Beauty in India: From fandom to formulas, pricing becomes the real battle
The sector sees 35% brand expansion and strategic pricing shift in India, reveals a Sciative Solutions report.
Beyond the till: How retail stores are becoming brand experience playgrounds
The storefront is having a main character moment.
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Why India’s smartest marketers are blurring category lines
In digital India, cultural storytelling trumps category boundaries. C Com Digital’s founder and director finds how marketers tap lifestyle-led convergence to drive relevance, recall, and revenue.
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