ecommerce
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Bachelor pads get a 'Big Billion' reality check
Flipkart’s festive campaign uses AI and humour to nudge bachelors towards upgrading homes—and perhaps improving their dating odds too.
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K-Beauty in India: From fandom to formulas, pricing becomes the real battle
The sector sees 35% brand expansion and strategic pricing shift in India, reveals a Sciative Solutions report.
Beyond the till: How retail stores are becoming brand experience playgrounds
The storefront is having a main character moment.
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Why India’s smartest marketers are blurring category lines
In digital India, cultural storytelling trumps category boundaries. C Com Digital’s founder and director finds how marketers tap lifestyle-led convergence to drive relevance, recall, and revenue.
Local apps reclaim lost users, not just eyeballs
India’s remarketing spends hit $447 million in 2025, with 99.7% driven by homegrown apps—underscoring a pivot to AI-led reactivation.
Flipkart’s ad credit playbook eyes seller growth, IPO goals
With 'Advertise Now, Pay Later', the ecommerce platform dangles ad credit to sellers—gaining loyalty, data, and investor appeal in one shot.
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