farshad family
Apr 11, 2012
Nielsen Survey: Word-of-mouth continues to rule the roost
Nielsen's Global Advertising Trust Survey reveals that 91% of consumers consider recommendations from friends and family as the most trusted form of advertising in India
Feb 27, 2012
Adtech 2012: “Social brand equity is better measure than just fans,” says Farshad Family, Nielsen
Nielsen India’s managing director and Ybrant’s global social media head discussed new measurement techniques at adtech 2012
Feb 22, 2012
NM Incite's inaugural Social Media Brand Equity Ranking released
Samsung Mobile tops the list
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