genz
Oct 22, 2024
Mahindra SabCultures underpins how brands swap sales for cultural impact, loyalty
With the six-part docu-series, created by IPG Mediabrands Content Studio, Mahindra urges brands to champion cultural storytelling that resonates across generations.
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Sep 30, 2024
Is advertising still a viable career for young people?
Campaign explores how an industry reliant on new blood to remain current will need to adapt to appeal to the younger talent it wants.
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