genz
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When influencer buzz turns brand risk: Lessons from the Ranveer Allahbadia fallout
The controversy surrounding the YouTuber underscores the fine line between edgy and offensive content—forcing brands to rethink influencer partnerships and risk management, says the PR specialist.
Hitting INR 2,500 crores in FY23, Indian PR industry eyes INR 4,570 crores by FY30
90% of corporate communicators see the value shifting to business impact over media exposures, leading to PR budgets growing to 15.7% of marketing spends.
Myntra’s FWD campaign plays a stylish chess gambit
Grandmasters Vishwanathan Anand and Gukesh Dommaraju star in its witty ad, blending fashion, humour, and Gen Z’s chess-fuelled pop culture obsession.
Mahindra SabCultures underpins how brands swap sales for cultural impact, loyalty
With the six-part docu-series, created by IPG Mediabrands Content Studio, Mahindra urges brands to champion cultural storytelling that resonates across generations.
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Is advertising still a viable career for young people?
Campaign explores how an industry reliant on new blood to remain current will need to adapt to appeal to the younger talent it wants.
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