genz
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Glitchez on Myntra FWD reimagines Ritviz’s ‘Udd Gaye’ in debut Gen Z campaign
Glitchez on Myntra FWD has launched its first campaign, blending bold fashion, music, and self-expression to capture the essence of Gen Z culture.
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Campus Activewear and TTT launch micro-drama celebrating Gen Z’s movement
Campus Activewear and Terribly Tiny Tales have collaborated on a digital storytelling series exploring ambition, friendship and individuality among young Indians.
Scroll-stopping or scroll-past? The 2.5-second ad dilemma
As Gen Z rewires the attention economy, brands are trading static ads for AR, creators and bite-sized storytelling to stay in the frame.
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When influencer buzz turns brand risk: Lessons from the Ranveer Allahbadia fallout
The controversy surrounding the YouTuber underscores the fine line between edgy and offensive content—forcing brands to rethink influencer partnerships and risk management, says the PR specialist.
Hitting INR 2,500 crores in FY23, Indian PR industry eyes INR 4,570 crores by FY30
90% of corporate communicators see the value shifting to business impact over media exposures, leading to PR budgets growing to 15.7% of marketing spends.
Myntra’s FWD campaign plays a stylish chess gambit
Grandmasters Vishwanathan Anand and Gukesh Dommaraju star in its witty ad, blending fashion, humour, and Gen Z’s chess-fuelled pop culture obsession.
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