BBDO India’s Josy Paul explains how entries demand visible cultural change, long-term commitment, and ideas designed to move society; not merely marketing metrics.
LATEST
The dangerous drop: Swatch and Audemars Piguet chaos exposes dark side of hype marketing
Global riots and store closures fuelled by a $400 pocket watch reveal the high cost of a brand strategy that prioritises spectacle over safety.
Google India’s VP-marketing, Shekar Khosla named jury chair of Campaign India AI Awards
The Campaign India AI Awards recognize the pioneers setting industry benchmarks in human-led AI creativity, where AI is leveraged as a force multiplier for measurable business outcomes rather than a standalone experiment.
Global brands face a trust test in APAC: Why localisation theatre is no longer enough
As foreign brands lose trust ground across APAC, the winners are the ones giving local teams real power to shape how the brand shows up in market.
Why some agencies are choosing to skip Cannes this year
As independent shops weigh the costs amid shifting priorities and tighter budgets, some are rethinking their place at the world’s biggest advertising stage.
Spotify changes logo for 20th anniversary and users aren't impressed
The app has swapped its familiar green icon for a sparkly disco-ball design to mark its 20th anniversary, but the temporary makeover has sparked a wave of backlash.
Brandcast 2026: YouTube doubles down on the creator economy and AI-powered ad formats
The platform unveiled several AI improvements and offerings, including multimodal video creation and Demand Gen.
Publicis buys LiveRamp for $2.2bn as it ramps up M&A
French agency group says US adtech firm is expert in “data collaboration” for clients, which is a growth area in age of AI because it can help to build “smarter agents”.
THE WORK
PARTNER CONTENT
Podcasts
