influencers
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Can nostalgia-powered marketing make Yas Island India’s go-to getaway?
INSIDE THE AD: Tapping into 'Zindagi Na Milegi Dobara’s' legacy, the entertainment and leisure destination in Abu Dhabi is betting on nostalgia and star power to woo Indian travellers. Will it work?
Unilever influencer focus: Are creators leaving PR in the dust?
As Unilever’s new CEO invests heavily in influencers, casting doubt upon corporate messaging from brands, the state of the comms market is reexamined.
Not every brand or company needs to build AI to leverage it: Google's Sapna Chadha on finding balance in SEA's creator economy
Amidst the AI gold rush, Google's Southeast Asia VP offers CMOs practical wisdom: Demonstrate value from existing tools before seeking new budgets, invest in prompt engineering expertise, and remember that while technology evolves rapidly, authenticity remains the currency that no algorithm can mint.
Unilever CEO: 'Spend on social will jump from 30% to 50%'
Fixing geographical issues in China and Indonesia and accelerating India are among Fernandez’s key priorities.
Dhoni’s chill versus CarryMinati’s chaos—Cleartrip finds your vibe
Its latest ad uses the cricketer and YouTuber’s playful contrast to showcase its Explore Hotels by Vibe feature—because travel is all about the right mood.
69% of India’s top influencers violate disclosure guidelines: ASCI
Nearly 11 crore followers in India are victims of exposure to undisclosed brand promotions by online influencers, finds ASCI report.
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