influencers
69% of India’s top influencers violate disclosure guidelines: ASCI
Nearly 11 crore followers in India are victims of exposure to undisclosed brand promotions by online influencers, finds ASCI report.
India’s lifestyle influencers grow by 130% in 2024: Qoruz study
India’s social media influencers specialising in travel, food, and tech grow by 67%, 46%, and 42%, respectively from 2023 to 2024, according to the latest Qoruz report.
Farming for change: How innovative marketing is reshaping India's agricultural landscape
From fields to social media feeds, creative campaigns, regional influencers and digital storytelling are changing agricultural marketing in India.
Fighting influencer fatigue with authenticity and inclusion
Dot Media’s CEO and co-founder notes that brands can overcome influencer fatigue by prioritising real connections, diverse content, and strategic collaborations.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Skoda India banks on localised marketing to generate mass appeal for Kylaq SUV
The automobile company will focus on localisation with a digital-first approach to establish an emotional connection with consumers for the newly launched vehicle.
Instagram launches Creator Lab in India, expands support for aspiring creators
Building on its ‘Born on Instagram’ programme, this new initiative features around 14 creators sharing their experiences and insights, including valuable lessons from their journeys.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
