influencers

Nov 07, 2024

Skoda India banks on localised marketing to generate mass appeal for Kylaq SUV

The automobile company will focus on localisation with a digital-first approach to establish an emotional connection with consumers for the newly launched vehicle.

Aug 30, 2024

Instagram launches Creator Lab in India, expands support for aspiring creators

Building on its ‘Born on Instagram’ programme, this new initiative features around 14 creators sharing their experiences and insights, including valuable lessons from their journeys.

Aug 16, 2024

With athletes soaring as nano influencers, brands take the leap to sign them up

Fame Keeda’s co-founder notes that brands now see athletes as top influencers, leveraging their unique audience connections and social media prowess.

Jul 09, 2024

Micro-influencers: The new powerhouses of marketing

As brands seek genuine connections and targeted reach, micro-influencers are emerging as the key players in influencer marketing, delivering higher engagement and cost-effective solutions.

Jul 03, 2024

Should influencers pose as subject matter experts?

SOUNDING BOARD: As the growing trend of influencers dishing out advice online grows—be it across health, finance or food—Campaign asks experts whether this approach is marketing genius or risky territory.

Jun 10, 2024

Tata Motors Commercial Vehicles CMO on going a 'huge distance' to engage with creators

Shubhranshu Singh talks with Campaign about making real human engagement a priority for their creative and why he prefers in-house work with multiple agencies instead of a single AOR.