influencers
YouTube doubles down on AI, brand deals and creator tools
As it layers AI across nearly every product surface, the platform is betting that automation and insight will deepen its hold over creators and advertisers alike.
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AnyMind bets on AI avatars to reshape creator commerce
The launch of AnyLive for Creators lets influencers and content creators develop AI avatars that can host livestreams on their behalf.
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Meta rolls out festive tools for India’s ad market
With reels, creators and AI at the centre, its latest updates aim to influence how brands navigate India’s 2025 festive season.
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Consumers rewrite the rules — marketers can’t copy-paste anymore
WARC’s 2025 global trends report warns: fractured spending, AI agents, and creator-led discovery are reshaping brand strategy playbooks.
Influencers versus employees: Who builds brand equity better?
Socxo's CMO explains when to use advocacy, when to go for scale – and why smart marketers use both.
Influence, interrupted: How India’s creator economy grew up
From content to commerce, influencer marketing in India is maturing into a data-led, tech-sustained, outcome-driven growth engine.
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