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Can 'Go Get It' entrench ibis strongly on India's hospitality map?
The budget hospitality brand from Accor is localising its global campaigns and is attempting a makeover to appeal to millennial and gen Z travellers.
North-East grit shines in Star Cement’s winning ad play
Its ‘Har Ghar Mein Star’ campaign draws parallels between stars cricketer Riyan Parag’s athletic resilience and the durability of homes built to endure any storm.
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Dollar Rainguard takes on Tansen's monsoon, keeps emperor Akbar dry and happy
The witty ad, conceptualised by Lowe Lintas, fuses Mughal history with humour, proving their raincoats are fit for both royalty and monsoon survival.
Praseed Prasad returns to GroupM India as chief growth officer
In this newly created role, Prasad will manage GroupM's strategy, operations, growth, and marketing,
Social Panga and upGrad launch on-field digital marketing immersion program
The offline initiative helps participants to enhance their applied learning, interact with industry professionals and understand on-field challenges.
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Why Gen Z prefers influencers over A-list celebs
Prioritising authenticity over glamour, many within younger cohorts are spurning celebrities in commercials in favour of narratives built on genuine and relatable storytelling.
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