loyalty
Tata Consultancy Services emerges as India’s most valuable brand, for the third time in a row: Kantar report
Four Indian brands entered the global top 100 ranking.
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Retention trumps acquisition: Three digital strategies for marketers
Digidarts' CEO highlights that smart customer retention, which fosters loyalty and connection, is key to long-term success, which is more cost-effective than chasing new customers.
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Here's why personalised advertising has edged out generic ads
In today's fast-paced marketing world, generic ads just don't cut it. Here is why personalisation, powered by data and AI, is essential for engaging savvy consumers and driving brand loyalty.
A CNY resolution for agencies: Be more like dogs
In the upcoming year of the dog (and in any year), agencies would do well to cultivate the qualities humans admire in canines.
Ramakant Khandelwal made Payback India's CMO
The Payback veteran has earlier worked with ICICI Bank and Eveready
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