personalised marketing

Sep 23, 2024

Crafting connections: The new playbook for brand loyalty in the digital age

Brands today are shifting from product pushes to storytelling, creating emotional connections to capture customer loyalty and drive long-term success, notes the senior marketing executive at Spicetree Design Agency.

Sep 16, 2024

The role of personalised marketing in a changing restaurant landscape

As marketing budgets in the restaurant industry have increased—from roughly around 8% to as much as 20% of overall spending—Emerald Dreams' partner notes that the focus has shifted from creativity alone to relevance.

Apr 01, 2024

Why personalised gifting can unlock customer and employee satisfaction

Anubhav Pandey, chief strategy officer at Consortium Gifts, emphasises that fostering brand loyalty among customers and employees goes beyond actions; it's about the emotional impact you create.

Feb 27, 2020

Opinion: Driving personalised marketing using AI

The author discusses how personalisation is the key challenge that marketers face today