personalised marketing
Crafting connections: The new playbook for brand loyalty in the digital age
Brands today are shifting from product pushes to storytelling, creating emotional connections to capture customer loyalty and drive long-term success, notes the senior marketing executive at Spicetree Design Agency.
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The role of personalised marketing in a changing restaurant landscape
As marketing budgets in the restaurant industry have increased—from roughly around 8% to as much as 20% of overall spending—Emerald Dreams' partner notes that the focus has shifted from creativity alone to relevance.
Why personalised gifting can unlock customer and employee satisfaction
Anubhav Pandey, chief strategy officer at Consortium Gifts, emphasises that fostering brand loyalty among customers and employees goes beyond actions; it's about the emotional impact you create.
Opinion: Driving personalised marketing using AI
The author discusses how personalisation is the key challenge that marketers face today
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