puma
ICC World Cup: Where does women’s cricket stand after historic win?
The Women in Blue are experiencing a well-deserved moment in the sun. But will the roaring cheers translate into better brand value or long-term growth?
From billboards to reels: How athletes became the medium
As digital fandom reshapes sports marketing, brands are shifting from endorsements to immersive, athlete-led storytelling that trades visibility for emotional relevance.
Why is PVMA missing ‘U’?
The temporary rebranding to ‘PVMA’ signals its entry into badminton, backed by a collaboration with PV Sindhu—a strategic activation that highlights the sport’s rising importance in Indian sports marketing.
Puma appoints Adam & Eve/DDB to global creative account
The appointment follows a competitive pitch.
Puma bats for women's cricket, urges increase in viewership
Watch the film featuring Faye D’Souza, Kareena Kapoor Khan, Masaba Gupta, MC Mary Kom and Vineeta Singh
Puma denies split with Virat Kohli
MD of the sports apparel brand states that the relationship with the Indian cricketer will continue
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