technology
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Novatr launches ‘The Civil Engineer’s Pursuit’ campaign celebrating resilience
Novatr’s new campaign highlights the perseverance and transformation of India’s civil engineers through a story of ambition, skill and growth.
New eyewear ‘B by Lenskart’ brand launch - Everything you need to know about IPO-bound eyewear company's smart glasses' foray
IPO-bound Lenskart has launched a new brand christened ‘B by Lenskart Smartglasses’
Why is Nazara Technologies rebranding itself and what is new?
Gaming company Nazara Technologies has launched a refreshed new brand identity.
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Conversational AI: Why India’s marketers can’t ignore the voice shift
AI-enabled voice assistants are reshaping how consumers shop and search—demanding experiences that are useful, personal, and rooted in local context.
Amagi and Olyzon collaborate to simplify CTV ad placement, monetisation
Powered by AI-backed ad optimisation, the partnership promises to deliver effective CTV advertising strategies for brands.
DEPT expands India business with Bengaluru hub
The tech and marketing player to collaborate with Adobe to service its brand clients in South India from the new base.
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