technology
Amagi and Olyzon collaborate to simplify CTV ad placement, monetisation
Powered by AI-backed ad optimisation, the partnership promises to deliver effective CTV advertising strategies for brands.
DEPT expands India business with Bengaluru hub
The tech and marketing player to collaborate with Adobe to service its brand clients in South India from the new base.
'Fear doesn't build trust': Cisco's CMO on why security marketing needs a reset
CMO Carrie Palin reveals why consumer trust, impact-readiness surrounding AI, and in-person connection might be the keys to sustain the company’s future.
OrangeGlobal expands leadership team
OrangeGlobal Stories has onboarded senior industry professionals to head its key business functions as it prepares to launch its Eshtory platform.
The cloud revolution behind the OTT boom in Indian broadcasting
As India's OTT market races towards INR 30,000 crore by 2030, Amagi’s senior vice president-APAC notes that broadcasters are embracing cloud technology to overcome traditional infrastructure limitations and deliver multi-platform content to an ever-evolving audience.
Amazon faces advertising challenges amid weak quarter outlook
Amazon's latest earnings report reveals strong advertising growth, but looming economic concerns and distractions like major global events temper the outlook for the coming quarter.
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