um
When creator content goes mainstream
There's no denying that creators have completely changed the entertainment landscape, and now AI is only going to empower them further, suggests UM's William Wun.
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Levi’s picks UM as global media agency
SCOOP: Jeans brand spent $142 million in global media spend last year.
UM wins Accenture global strategic media planning and buying
The account moves from WPP’s MEC, which has worked with Accenture since 1987.
Johnson & Johnson consolidates global media with UM
Mandate covers Apac, where OMD retained consumer business, including India, in January 2013
UM Studios set to launch in India, Malaysia and Japan
Unit will launch in the next two months, says Scott Donaton, global head of content, UM Studios
UM selects client managing partner for Asia
Starcom MediaVest's Mark Bowling is to move to UM to take on the role of client managing partner for Asia.
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