Parle Agro repositions Frooti ahead of the summer season

In a major push ahead of the critical summer season, Parle Agro has launched an aggressive marketing campaign that will look at repositioning its mango drink Frooti as a more contemporary youthful brand. Creativeland Asia has worked on the repositioning which will has seen a repackaging for the mango drink, created in-house by the agency.  Built around the concept of ‘Why Grow up,’ the TVC that went on air recently is a montage of shots showing mango lovers from various age groups enjoying the drink, slurping it without any inhibitions.