Nirma gets a refreshing new avataar in latest TVC

Nirma Washing Powder has recently launched a new TVC, that is a refreshingly new take on the brand's existing positioning. The TVC has been created by TapRoot India. Speaking about the brief given by the client, Santosh Padhi (popularly known as Paddy), CCO, TapRoot India said, "The brief was to reiterate the softer, mood uplifting emotions that Brand Nirma has always stood for since it was launched. Also, we were given the task of breaking new ground with the same old base rather than demolishing it and building a new platform."