MMGBs of 2012

WATCH a collection of all the MMGBs of 2012

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View the story "2012 Campaign India Year-Ender: MMGBs" on Storify2012 Campaign India Year-Ender: MMGBsStorified by Campaign India· Thu, Jan 03 2013 22:54:42MMGB: Liberty Mutual Insurance's 'Humans' campaignIt would be befitting to showcase Christmas or New Year-themed ads a day before the adland gets into holiday mode. But that would be too ...MMGB: Google Analytics in Real LifeGoogle Analytics has taken the onus on itself to show the online players the plight of an online shopper owing to poor application of bas...MMGB: Canal+ 'Fuel for Fans' campaign"Every Monday, you really need a good reason to return to advertising, " quipped one of Campaign India's readers in a conversation. BETC ...MMGB: Internet Explorer 10's 'The browser you loved to hate' campaignA majority of adlanders may not care much for Internet Explorer (IE), the web browser. Some may actually look down upon those who use IE ...MMGB:Scrabble's 'Letters and People' campaignEvery Monday morning, Campaign India brings you an idea that tickles your funny bone, stirs your soul or simply enthuses you to get more ...MMGB: John Lewis' Christmas adThe lengths that people go to find the perfect gift is the theme behind this year's Christmas ad for John Lewis, which was created by Ada...MMGB: DNB Insurance urges to get your stuff insured nowOslo's Try/Apt has created a campaign for DNB (The Norwegian Bank) to propagate the need for content insurance. Watch one of the ads from...MMGB: War Child 'Jam' campaign by john st.A class apart from the hilarious and clever ad campaigns you would expect on a Monday morning; we thought we would bring to you War Child...MMGB: LG's 'So real it's scary' campaignLG's new TV spot, created by SuperHeroes Amsterdam, shows elevator passengers tricked into believing the floor has given way. WATCH the a...MMGB: IKEA's 'Playing with my friends' creative'Get everyone together this party season' is what this film created by Mother London, for IKEA, signs off saying. And it makes you want t...MMGB: Toddlers create symphony in Cow & Gate 'supergroup' campaignEnliven your spirit this Monday morning. Watch toddlers create music in the new ad campaign for Cow & Gate called 'supergroup', created b...MMGB: Guinness cloud campaign by AMV BBDOThe new campaign from Guinness tells the tale of a cloud that is distinct in nature and therefore gathers everybody's attention. Why is i...MMGB: ASOS Black X Puma explores world of graffitiPulse Films' director Ben Newman takes you to the world of Pixadores with a new campaign for ASOS Black X Puma's shoe collection. Pixador...MMGB: Wideroe Airlines' 'Grandpa's magic trick' campaignThe new campaign for Wideroe Airlines celebrates the Norwegian carrier's frequent flights to small towns across the country. To demonstra...MMGB: John Lewis' 'the other half' campaignJust like Campaign India has committed itself to take charge of your Monday morning blues, the new TV commercial from the UK retailer JOh...MMGB: Kia Soul - 'Bringing down the house' campaignKia Soul's new film created by David & Goliath starts off in an 18th century opera house set up, which might exacerbate your Monday morni...MMGB: Nike Football 'Take Control' campaignWATCH the new campaign from Nike Football introducing the Nike CTR360 Maestri III football boots. Conceived by Wieden+Kennedy, the film p...MMGB: ESPN's 'We Speak Your Sport' campaignWhen Monday overwhelms your working spirit like a 'Giant Killer', all you need is a 'Hat Trick' to 'Hit The Woodwork' and 'Knockout' the ...MMGB2: Flame-emitting duck film goes viral, ignites sales spike for Sun SnackLeo Burnett Bangkok developed the campaign for Sun Snack's newly launched duck flavour snack, making it resemble a Chinese newscast about...MMGB: Toyota 'real deal' campaign for GT86Ever thought about the life (or the lack of it) of a CGi (computer-generated imagery) man trapped in a CGi city? Imagine how he would pin...MMGB: 'This is a pair of Levi's'The latest instalment of Levi's global "Go forth" marketing campaign is now on air on American television screens. According to Campaign ...MMGB: Orange 'The Sweeney' by FallonOrange has tied with the new film The Sweeney, for this commercial. Ray Winstone, who stars in the film, also appears in the spot alongsi...MMGB: IKEA - A world without textilesWe might loathe its existence but there must be a reason why we have the week starting Monday! Let's not delve into that reason though. I...MMGB: Dodge Dart campaign by Wieden+KennedyDo you wake up every Monday morning wishing that you could wave a magic wand and change the day's blues forever? This new Dodge Dart camp...MMGB: Nike's viral campaign 'Game On, World'Here's your chance to make the whole world your own customised playground. Keep playing the game of ideas because the more you play with ...MMGB: Heineken 'The Switch' campaignMired with Monday morning blues yet again? Here's the new advert for Heineken created by TBWA\Neboko that might help you 'switch' from gl...MMGB: BGH's Dads in Briefs campaignFor those of you who haven't had the chance to view and take in all the Grand Prix and Gold-winning work at this year's Cannes Festival, ...MMGB: Coca-Cola Security CamsWhat we are shown on security cameras is only one side of the story, says Coca Cola Latin America in a film doing the rounds on YouTube. ...MMGB: After 'Thank you Mom', P&G says 'Here's to dad', via GilletteSprinter Tyson Gay, swimmer Liam Tancock and tennis ace Roger Federer feature in Gillette's new television commercial created for Father'...MMGB: Nike 'Barbershop' campaign featuring Mario BalotelliIn sync with the ardour of Euro 2012, we bring to you yet another campaign from Nike Football that captures the verve of being in the gam...MMGB: Samsung's 'Seductive Motion' campaignA small wonder of technology leads to mass exodus of men from their workplace and homes, in the new TV commercial for Samsung Smart TV. W...MMGB: Pepsi MAX viral, with Kyrie Irving as 'Uncle Drew'This fresh viral for Pepsi MAX created by Davie Brown Entertainment offers two things on your plate. One is top-notch basketball and the ...MMGB: Nike 'My Time is Now' campaignIf you are a Chelsea FC supporter, perhaps you don't need a Monday morning gloom buster, because for you it's time to celebrate the glory...MMGB: Y&R New York's 'Metamorphosis' for Conrad HotelsLet's take a moment this morning to realise what we want to be, who we want to be, and commit to ourselves that we can be whoever we choo...MMGB: Old Spice 'I can do anything' campaign"Believe in your smellf," says Old Spice's new ad created by Wieden+Kennedy. Because when you smell like a champion, the only other thing...MMGB: Mother New York's campaign for literacyYou might or might not fancy the idea of reading a book to someone but this campaign created by Mother, New York, will certainly make you...MMGB: Contrex says slimming doesn't have to be boringIf we tell you that the whole process of slimming down need not necessarily be all toil and sweat but harmless fun as well; you might fin...MMGB: Arsenal players perform the ballet for the launch of the CitroenFor this week's Monday Morning Gloom Buster, Euro RSCG has combined the famously refined footballing skills of the Arsenal players with a...MMGB: Pepsi's new crowd surfing skillsFrench agency CLM BBDO has brought together World Player of the Year Leo Messi and his semi-final opponents in the UEFA Champions Didier ...MMGB: Nike's new 'Mercurial Vapour VIII' campaignIf the game could get any better, this is how it probably would. Tennis ace Rafael Nadal practises his serves when Real Madrid striker, C...MMGB: Kotex 'Woman's Inspiration Day'Israeli creative agency Smoyz Creative came up with a campaign for Kotex recently that has lots of people talking. The agency identified ...MMGB: Tesco presents 'little waiters' in campaign for Mother's DayCould there be a better start to a lousy Monday, than this? In a run-up to Mother's Day, Tesco has rolled out a TVC featuring a bunch of ...MMGB: Chevrolet's sitcom campaignTo get rid of your Monday Morning Gloom we've got you Chevrolet's new campaign from Goodby Silverstein & Partners. The campaign takes the...MMGB: Mercedes goes invisibleMercedes brighten's your Monday morning with an invisible car that they created to show their F-Cell hydrogen fuel technology which leads...MMGB: Hakuhodo and Canon beautify abandoned building in BudapestA TVC for Canon's Pixma printers, set to debut at the end of this month and created by Hakuhodo Communications Asia and Hakuhodo Asia Pac...MMGB: Coca-Cola's Olympics campaignYes, it is a festival, and yes, it is a bank holiday. But many of us are working today and hence there's all the more reason for us to ch...MMGB: British Airways' build-up to the OlympicsTo lighten up your Monday morning we've got BBH's latest campaign for British Airways. British Airways is the official airline partner of...MMGB: Chrysler Super Bowl commercialLove Super Bowl, hate Super Bowl, ignore Super Bowl; you just can't find an escape from the frenzy this Clint Eastwood starrer Chrysler S...MMGB: Super Zoozoo comic seriesHow about reading an online comic series to wade through Monday morning blues? Vodafone India has recently launched "The Adventures of Su...MMGB: India are still the world championsWaking up to a Monday morning, coupled with the Indian cricket team getting mauled in Australia, could be the worst possible combination....MMGB: Andes says 'Why lie when you can teleport'Andes, the beer from the Andina region of Argentina, brings to you the teletransporter, your one stop solution to deal with your nagging ...MMGB: Norte Beer says 'What happens in the club, stays in the club'2012 must have been embraced with a lot of merriment and revelry and with that comes a lot of pictures capturing those moments, some cher...

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Rahat Kapur

The unbearable cost of truth

As information retreats behind paywalls and attention splinters into subscription tiers, advertising faces its terminal paradox: We've made truth so expensive that soon, no one will be left who can afford to buy what we're selling.