Featured this week is a photograph clicked by Cade Martin
Continuing the segment for visualisers and advertising photography enthusiasts, this week's pick is a photograph by Cade Martin. The advertisement has been created by Starbucks' inhouse team.
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By blending localised marketing, digital personalisation, and RM-driven engagement, it is fast-tracking its $200 billion Net New Money goal.
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As information retreats behind paywalls and attention splinters into subscription tiers, advertising faces its terminal paradox: We've made truth so expensive that soon, no one will be left who can afford to buy what we're selling.
Both executives will continue to report to Anita Kotwani, CEO Media, South Asia, Dentsu.
Our weekly roundup of the latest appointments and account wins news from Ogilvy, PR Professionals, Euler Motors, IndoBevs, FCB Group India, RR Kabel, A47.in, Ace Turtle, Infectious Advertising, CIFDAQ, and many more.
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