
A total of 124 entries, from 27 entrants, have been shortlisted for the Media Abbys at Goafest 2013, organised by AAAI and The Advertising Club.
Organisers received a total of 660 entries this year for the awards.
Mindshare India has 20 shortlists, Lodestar UM 16 and Maxus 15. Madison Media Pinnacle has 13 shortlists.
Other entrants among shortlists are Ad2C (1), BBDO Proximity (3), Blazar Media (1), DDB Mudra Group (7), Discovery Networks (1), Ignitee (1), Interactive Avenues (4), Interface Business Solutions (6), iProspect (1), Isobar (3), Madison Media (4), McCann Worldgroup (2), MEC (2), Mediacom (6), Mediavest (1), Milestone Brandcom (1), Mindshare SriLanka (1), OMD India (1), Omnicom Media Group (4), Platinum Media (1), Starcom MediaVest Group (6), Telibrahma (1) and Vizeum India (2).
Unlike last year, when there was a single category for digital, six digital categories were introduced in 2013: Use of Digital Search, Use of Social Media, Use of Digital Display Advertising, Digital Content Creation Strategy, Use of Digital as a Medium and Use of Mobile Media.
Explaining the rationale behind having multiple categories under digital, Ashish Bhasin, chairman, Media Abbys, said, “There are so many aspects of digital which need to reflect in the awards. So we thought it was apt to break digital into multiple categories, recognising the fact that social, mobile, content strategy etc. have become very important part of digital media campaigns.”
Bhasin added, “More than 40 per cent of the total entries we received this year are under these (digital) categories.”
The second and final round of judging will take place on 8 March 2012.
The judging process this year, Bhasin informed, has been completely digitised. “Every jury member will have a laptop to look at the entries independently. By doing so, you’re ensuring that issues such as self-voting etc. doesn’t happen. This will be followed by a discussion round (on March 8) where the winners will be finalised.”
The Media Abby winners will be announced on 5 April 2013, at Goafest.
THE GOAFEST2013 MEDIA ABBY SHORTLISTED CASE STUDIES | |||
BEST USE OF TV | |||
Sr.No. | AGENCY NAME | Brand | Caption Title |
1 | Madison Media | Airtel Mobility | India's First Social TV |
2 | Mindshare | Surf Excel | Surf Excel " Nanhe Bacche" Bane "Nanhe Farishtey" |
3 | Madison Media | Dish TV | Sky Jacking |
4 | Lodestar UM | Tata Docomo | The Big Story |
5 | Maxus | Center Fruit | Centerfruit Khaoge Toh Laplapaate Reh Jaaoge |
6 | Mediacom Communications Pvt. Ltd. | Ariel | My Story My Ariel |
BEST USE OF CINEMA | |||
Sr.No. | AGENCY NAME | Brand | Caption Title |
1 | Mindshare | Fair & Lovely Cream | 30 seconder to 3 hour |
2 | Madison Media - Pinnacle | Bournville | A Fine Dark Duet |
3 | Mindshare | Lifebuoy Handwash | Chintoo - The Reel Hero |
4 | Maxus | Titan Industries-Sonata | Torch Carrying to Torch Wearing Usher |
BEST USE OF NEWSPAPERS AND MAGAZINES | |||
Sr.No. | AGENCY NAME | Brand | Caption Title |
1 | Madison Media - Pinnacle | Cadbury Oreo | Dear Dad |
2 | Mindshare | Kissan Ketchup | KISSANPUR-WHERE PRINT SEEDED A NEW WAY OF LIFE |
3 | Mediavest | Sab TV | Sab ke Comics: bringing more laughter to the Indian family |
4 | Mindshare | Lifebuoy Handwash | CHINTOO'S LIFEBUOY ADVENTURES |
5 | Mediacom Communications Pvt. Ltd. | Oral B | News that make you smile :)! |
6 | Lodestar UM | TATA MANZA | TATA MANZA CLUB CLASS IN 3D |
BEST USE OF OUTDOOR AND AMBIENT MEDIA | |||
Sr.No. | AGENCY NAME | Brand | Caption Title |
1 | Mediacom Communications Pvt. Ltd. | Volkswagen Think Blue | The day India get turned Blue |
2 | DDB Mudra Group | Rotary Eye Bank | Play God |
3 | DDB Mudra Group | Volkswagen | BEETLE MADE IN INDIA |
4 | DDB Mudra Group | Mumbai Police | Heads UP |
5 | Milestone Brandcom | Mc Donalds | Mc Spicefest |
BEST USE OF SPECIAL EVENTS & STUNTS/LIVE ADVERTISING | |||
Sr.No. | AGENCY NAME | Brand | Caption Title |
1 | Madison Media - Pinnacle | Cadbury Dairy Milk | When Roshgulla Turns Chocogulla |
2 | BBDO Proximity India | Gillette | The Everyday Soldier Movement |
3 | DDB Mudra Group | Rotary Eye Bank | Play God |
4 | Mindshare | Mountain Dew | Dew Xtreme Tours 2012 - Beyond Fear, Lies Victory |
5 | Madison Media - Pinnacle | Cadbury Celeberations | Gift a Diwali |
6 | McCann Worldgroup | Zara- The Tapas Bar | Yamaraj |
7 | Starcom Mediavest Group | Samsung Galaxy Note ll | Samsung sparks a New Guinness World Record |
8 | BBDO Proximity India | Gillette | You Shave I Shave |
9 | Madison Media - Pinnacle | Cadbury Bournvita | Shoe Project |
10 | Mindshare | Kurkure | "Kurkure Battles Street Food" |
11 | DDB Mudra Group | Volkswagen | Volkswagen Beetle Made in India |
BEST USE OF RADIO | |||
Sr.No. | AGENCY NAME | Brand | Caption Title |
1 | Maxus | YouTube | Visual Radio! |
2 | Maxus | Colors-Viacom18 | Bigg Boss ki citttyyyy, Aur Radio city bana Video City |
3 | Starcom Mediavest Group | Samsung Metro 2252 | Let's Chat ! |
4 | Mediacom Communications Pvt. Ltd. | Skoda | Skoda On Air |
5 | Madison Media | Mediker | Lice negative to life positive |
6 | Vizeum India | MTV Unplugged TV Show | TV Show gets distributed on the streets using Radio!!! |
BEST USE OF SPONSORSHIP | |||
Sr.No. | AGENCY NAME | Brand | Caption Title |
1 | Madison Media - Pinnacle | Cadbury Dairy Milk | Kaun Banega Crorepati |
2 | Starcom Mediavest Group | Samsung | Samsung House |
3 | Lodestar UM | Coca-Cola | Coke Studio |
4 | OMD India | Intel Ultrabook | Ultrabook Inspired By Intel - For a Young India |
5 | Lodestar UM | Mahindra & Mahindra | Celebrating the Spirit of the Amazing Indians |
6 | Lodestar UM | i-Sure | Sperms Toh Ready ho Jayenge Kya Aap? |
7 | Lodestar UM | Amul Milk | Making Milk Exciting - The Olympics Way |
8 | Mindshare | Sunsilk | Character Sponsorship for Cocktail |
BEST USE OF BRANDED CONTENT | |||
Sr.No. | AGENCY NAME | Brand | Caption Title |
1 | Discovery Networks Asia Pacific ( South Asia) | Discovery Channel | Discovery Channel & YRF Brand Association |
2 | Lodestar UM | Mahindra & Mahindra | Celebrating the Spirit of the Amazing Indians |
3 | Lodestar UM | Coca-Cola | Coke Studio |
4 | Interface Business Solutions (I) Pvt. Ltd. | Kotak Mahindra Bank | Save With Subbu - Co-authoring a book on Social Media |
5 | Starcom Mediavest Group | Captain Morgan | Captain Shack |
6 | Mindshare | Axe Deodorant | 5.2 Years of Brand Content Interactions in just 6 Months |
7 | BBDO Proximity India | Gillette | The Everyday Soldier Movement |
8 | TELiBrahma Convergent Communications Pvt. Ltd. | Coca-Cola | 10 million ears efreshed |
BEST USE OF DIGITAL SEARCH (seo and/or sem) | |||
Sr.No. | AGENCY NAME | Brand | Caption Title |
1 | Blazar Media | Domino's Pizza India | Intent Marketing Through Integrated Search Strategy |
2 | Interface Business Solutions (I) Pvt. Ltd. | Bajaj Finserv Lending | Search Account- The world's first account information on search |
3 | Interactive Avenues Pvt. Ltd. | ebay India | There's always a first time at eBay |
4 | MEC | Reliance Mobile | "Search" |
5 | Maxus | Fiat | The Advantage Of Disadvantage |
6 | Interface Business Solutions (I) Pvt. Ltd. | Tata Docomo | My Account on Google Search- Account services redefined |
7 | Interactive Avenues Pvt. Ltd. | Book My Show | HOUSEFUL! |
8 | Iprospect India | Chevrolet Sail UVA | Chevrolet Sail U-VA Launch |
BEST USE OF SOCIAL MEDIA | |||
Sr.No. | AGENCY NAME | Brand | Caption Title |
1 | Interface Business Solutions (I) Pvt. Ltd. | Tata Docomo | Hyper Personalization- the world's first, CRM powered, personalized, communication on Social media |
2 | MediaCom Communications Pvt. Ltd. | Pampers | Pampers- "Mobile Dai" |
3 | Lodestar UM | TATA NANO | Nano Drive with MTV- Riding Social Media Wave |
4 | Ignitee Digital Services Pvt. Ltd. | Viacom18 Motion Pitctures | Gangs of Wasseypur |
5 | Maxus | Tanishq | My Expression- Product Research= Marketing Campaign |
6 | Maxus | Nokia Lumia 510 (Trendify) | Nokia's Magic Button that creates Kolaveri di & Gangnam Style |
7 | Interface Business Solutions (I) Pvt. Ltd. | P&G Thank you Mom | Thank You Mom- The mother of all social media campaigns |
8 | Madison Media - Pinnacle | Bournville | The Dark Chocolate Rises |
BEST USE OF DIGITAL DISPLAY ADVERTISING | |||
Sr.No. | AGENCY NAME | Brand | Caption Title |
1 | Starcom Mediavest Group | Samsung India | Who Needs A Remote Control? |
2 | Maxus | Royal Stag | Smallest Ad Unit- Makes it Large |
3 | Interface Business Solutions (I) Pvt Ltd | Tata Docomo | Hyper Personalization- The world's first, CRM powered, personalized, display campaign |
4 | Starcom MediaVest Group | Samsung India | Say Cheese |
5 | Platinum Media | Fiama Di Wills Men | Click. Shoot. Participate |
6 | Mindshare | Century Ply | Century Ply- World Anger Day |
7 | Lodestar UM | TATA NANO | Nano 'Colour' eidoscope |
8 | Mindshare | Slice | Seduction in bottle! |
9 | Maxus | Red Bull | Drink and Drive |
BEST DIGITAL CONTENT CREATION STRATEGY | |||
Sr.No. | AGENCY NAME | Brand | Caption Title |
1 | Madison Media - Pinnacle | Bourville | The Dark Knight |
2 | Mindshare | Axe Deodorant | 5.2 years of Digital Content Viewed in just 6 months! |
3 | Isobar India | Reebok India | Reebok Felx-a- Mob |
4 | Madison Media - Pinnacle | Cadbury Dairy Milk Eclairs | League of Extra Ordinary Gentlemen |
5 | Madison Media - Pinnacle | Cadbury Celebrations | India Celebrates |
6 | Mindshare | Boost | By the people, for the people |
7 | Maxus | Nokia Asha 200 | World's First Reality Show on Mobile |
8 | Lodestar UM | TATA NANO | Nano Drive with MTV- Creating a sea Of content |
9 | Maxus | Wrangler | The Story of 2 Lakh Bikers who rode on 10 bikes |
10 | MEC | Colgate Maxfresh | Are U Fresh Enuf |
11 | Maxus | Fiat | The Advantage of Disadvantage |
12 | Interactive Avenues Pvt Ltd | Mahindra Rise | Winning over with Good News |
13 | Madison Media | Parachute Advanced Hot Oil | Nargis Monsoon Diaries |
14 | Omnicom Media Group | Bebeautiful | BeBeautiful- Giving a million Woman a Space they call their own |
15 | Omnicom Media Group | Axe Shower Gel | Kidnap |
16 | Isobar India | Expedia | Around the world with Expedia |
17 | Maxus | Corporate | Thankyou Kubler and Ross once again |
BEST USE OF DIGITAL AS A MEDIUM | |||
Sr.No. | AGENCY NAME | Brand | Caption Title |
1 | Mindshare | AXE Deodorant | 5.2 years of digital content viewed in just 6 months! |
2 | Omnicom Media Group | Kissan | Chalo Kissanpur ! Where what you grow is what you eat |
3 | Interactive Avenues Pvt. Ltd. | Mahindra Rise | Spark The Rise |
4 | Mindshare | Woodland | Step Out 2 Go Pro Planet |
5 | Isobar India | Goodyear | Goodyear Joy of Journey |
6 | Madison Media - Pinnacle | Cadbury Dairy Milk Eclairs | League of Xtra Ordinary Gentlemen |
7 | Maxus | Center Fruit | Centerfruit Guide - Jeebh Laplapaastic |
BEST USE OF MOBILE MEDIA | |||
Sr.No. | AGENCY NAME | Brand | Caption Title |
1 | Mediacom Communications Pvt. Ltd. | Pampers | Pampers- "Mobile Dai" |
2 | Mindshare | Sunsilk | An Ambient Advertising Model Using Mobile |
3 | Mindshare | Star Sports | Angrezon Ki Pungi Bajaao |
4 | McCann Worldgroup | Cheaters | Cross-connection |
5 | Mindshare | Idea | 'Hello! Honey Bunny' |
6 | Omnicom Media Group | Wheel | One Missed Call |
7 | Ad2C India Pvt. Ltd. | Samsung | Draw Something Draw Samsung |
BEST USE OF MIXED MEDIA | |||
Sr.No. | AGENCY NAME | Brand | Caption Title |
1 | Lodestar UM | Microsoft Windows | Meet the peer Influencers |
2 | Lodestar UM | Tata Docomo | The Complete Story |
3 | Madison Media - Pinnacle | Cadbury Celebrations | Gift a Diwali |
4 | Madison Media - Pinnacle | Cadbury Oreo | Dear Dad |
5 | Vizeum India | MTV Unplugged TV Show | TV Show gets distributed on the streets using multi-media innovatively!!! |
6 | Mindshare | Horlicks | Food For Cause - Horlicks Aahar Abhiyan |
7 | Mindshare | Kissan Ketchup | Kissanpur - Where Tomato Ketchup Grew Tomato Farmers |
SPECIALIST CATEGORIES -YOUTH MARKETING | |||
Sr.No. | AGENCY NAME | Brand | Caption Title |
1 | Lodestar UM | Coca - Cola | Coke Open Happiness |
2 | Maxus | Titan Industries - Fastrack | Think diffrent- Using Online to make an Offline plan |
3 | Lodestar UM | Tata Nano | Nano Art In Motion - Express!! |
SPECIALIST CATEGORIES -PROBONO MARKETING | |||
Sr.No. | AGENCY NAME | Brand | Caption Title |
1 | Lodestar UM | Coca - Cola | Support My School |
2 | DDB Mudra Group | Rotary Eye Bank | Play God |
3 | DDB Mudra Group | CPAA | Smoker's Balloon |
SOUTH ASIA CATEGORY - BEST USE OF MIXED MEDIA | |||
Sr.No. | AGENCY NAME | Brand | Caption Title |
1 | Mindshare Srilanka | CloseUp | Closeup Arrives in Srilanka |