The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY LEAGUE
| RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS |
ESTIMATED YTD WIN REVENUE (Crore) |
RECENT LOSSES |
ESTIMATED OVERALL YTD REVENUE (Crore) |
No.of Wins |
| 1 | 2 | Ogilvy | Kellogg's, Uber India Systems Project, UNICEF INDIA Project, Zoomcar | 98.3 | Adani Reality | 97.9 | 46 |
| 2 | 1 | Mudra DDB |
HomeLane Project, Parle ( Krackjack + Monaco) Project, Flipkart, Edelweiss, Union Bank of India |
101.6 | Samsung Electronics visual display | 91.5 | 49 |
| 3 | 3 | J Walter Thompson | Midea Washing Machine, Incor, Vitasoy, Dupont-Coteva | 79.4 | Kellogg's | 61.4 | 155 |
| 4 | 4 | Leo Burnett | Welspun Group, Cholayil (Medimix), Spotify, Viacom 18 - Voot, Skechers | 41.9 | KEI Industries Retainer | 39.8 | 140 |
| 5 | 6 | Publicis + Publicis Ambiance | Ocean Water, Renaissance Jewellery, Netmeds, Dr. Oetker, Storia, Zee 5 Project | 38.2 | MakeMy Trip | 36.2 | 34 |
| 6 | 5 | MullenLowe Group Lintas Group | Pharmeasy Retainer, Modern Bread Retainer, ITC Retainer, Bajaj Discover | 35.6 | 35.6 | 15 | |
| 7 | 7 | Dentsu | Mazhavil Manorama, Geojit Financial Services, Discovery Jeet Project, Intergrow Brands, Prosper Fit | 39.2 | Uber | 35.2 | 25 |
| 8 | 8 | Isobar | Marks & Spencer(M&S), Colorbar, Fashion Brand | 29.4 | 29.4 | 30 | |
| 9 | 9 | L&K Saatchi & Saatchi | Siemens Home Appliances, Jindal Steel, Titan Taneira, PNB Metlife, Birla Liva | 16.9 | 16.9 | 12 | |
| 10 | 10 | McCann WorldGroup | PNB Metlife, Sidbi Project, Cure.Fit Project, Indian Super League (ISL) Project | 21.5 | Cathay Pacific | 15.5 | 41 |
| 11 | 12 | Enormous Brands | Reliance Health Insurance, Dish TV | 15.4 | 15.4 | 4 | |
| 12 | 11 | TBWA | Intel | 13.4 | 13.4 | 1 | |
| 13 | 15 | RepIndia | Canon digital, Flipkart Ads | 12.1 | 12.1 | 3 | |
| 14 | 13 | Columbus | HDFC Life Insurance, Snapdeal, Gas-O-Fast digital | 10.1 | 10.1 | 4 | |
| 15 | 14 | FCB | Kurl-on, Bisleri Fonzo, Vistara， Tata AIA Life | 11.7 | Education New Zealand | 9.9 | 6 |
| 16= | 16= | Merkley+Partners | Land O’Frost | 6.7 | 6.7 | 1 | |
| 16= | 16= | LIQVD ASIA | 6.7 | 6.7 | 1 | ||
| 18 | 18 | VMLY&R | Abbott ACare Launch, Abbott Pediasure, Castrol Transmax, Hyatt Newsroom | 6.3 | 6.3 | 8 | |
| 19= | 20 | Famous Innovations | VIP Innerwear, Phoenix Marketcity, Nestle Resource High Protein | 6.0 | 6.0 | 3 | |
| 19= | 21 | BC Web Wise | Kangaroo Kids Education Digital, Astral Pipes Digital, International Travel House Digital | 6.0 | 6.0 | 3 | |
| 668.4 | 648 | ||||||
MEDIA AGENCY LEAGUE
| 1 | 1 | MediaCom | Vivo，Bose, I-on D- VOIS communications Private Ltd, Oyster Bath - Wellness by Water, adidas (Buying) | 53.6 | Revlon Global | 53.0 | 11 |
| 2 | 2 | Wavemaker | New Balance, Huawei, McCain Foods, Cure Fit | 58.1 | United Airlines | 51.4 | 22 |
| 3 | 3 | Mindshare | BP, General Mills, 3F Industries, Chennai Leisure | 76.1 | GSK | 45.7 | 38 |
| 4 | 4 | Zenith | Luxottica, Lactalis, GSK, Welspun India | 41.7 | Magicbricks | 39.9 | 15 |
| 5 | 6 | Havas Media | KIA India, Voltas Beko Appliances AOR-Integrated, Sri Lanka Tourism AOR-Digital, Oyo Rooms Media AOR | 39.6 | Nestle Skin Health | 38.2 | 21 |
| 6 | 5 | Lodestar Universal | Wipro,IOCL, ClearScore | 37.1 | Cathay Pacific | 32.3 | 5 |
| 7 | 7 | dentsu X | Drivezy, Coolwinks.com | 31.3 | 30.1 | 18 | |
| 8 | 8 | Lintas Media Group | Anchor Electricals，M G Motors, Mitsubishi | 18.3 | 15.8 | 9 | |
| 9 | 9 | Carat | Microsoft, British Council, ZEE5, Fossil Group | 27.9 | Mother Dairy | 14.9 | 34 |
| 10 | 16 | Motivator | CARS24, Vacations Exotica, Fantain Sports | 13.4 | 10.4 | 8 | |
| 11 | 10 | OMD MudraMax | Qatar Tourism, Daimler, Mobistar, Qantas | 15.2 | Luxottica | 9.9 | 8 |
| 12 | 13 | Spark Foundry | Lenovo / Motorola, AVON, Marriott | 5.7 | 5.7 | 4 | |
| 13 | 11 | Starcom | Nykaa, SRL Diagnostics, Acko General Insurance (SEO), McDonald's (SEO), Ola Cabs | 8.6 | Mars | 5.4 | 8 |
| 14 | 12 | Vizeum | Car Client | 5.4 | 5.4 | 2 | |
| 15 | 21= | Dentsu Aegis Network | Technology Brand | 2.4 | 2.4 | 2 | |
| 16 | 14 | Chimp&z Inc | Barista Coffee Company Digital | 1.7 | 1.7 | 1 | |
| 17 | 21= | iProspect | GoAir digital media duties | 1.0 | 1.0 | 1 | |
| 18 | 15 | SapientRazorfish | Marriott | 0.2 | 0.2 | 1 | |
| 19= | 17= | Publicis Groupe | 0.0 | 0.0 | 0 | ||
| 19= | 17= | Famous Innovations | 0.0 | 0.0 | 0 | ||
| 343.9 | 215 | ||||||
