The organisers of Spikes Asia have announced Gold, Silver and Bronze winners for the 2023 edition.
Australia leads with the highest number of Spikes with 65 awards in total. India is ranking second with 61, followed by Japan with 36.
Leo Burnett leads the Indian tally with a total of 13 wins. The tally comprises five Gold, four Silver and four Bronze.
VMLY&R is second on the list with three Gold, Silver and Bronze each.
Other agencies to win Gold included Kinnect (two), BBDO, Ogilvy, DDB Mudra, Kinnect, McCann and The Womb.
All the Gold wins compete for Grand Prix and special awards, which will be announced on 9 March.
Brand Experience and Activation
VMLY&R India bagged a Gold for Maxx Flash’s ‘The Killer Pack’. The agency also won two Bronze Spikes for Unipads’ ‘Adeli’ and Unilever’s ‘Smart Fill’.
Ogilvy won a Silver and Bronze each for Cadbury Celebrations’ ‘Shah Rukh Khan – My Ad’.
Leo Burnett won a Bronze for Whisper’s ‘The Missing Chapter’.
Creative Commerce
McCann India won a Bronze for Ujjivan Small Finance Bank’s ‘Shagun Ka Lifafa’.
Creative Data
Leo Burnett’s ‘Billion Cheers – Jersey’ for MPL Sports bagged a Gold.
Ogilvy’s ‘Shah Rukh Khan – My Ad’ for Cadbury Celebrations won Silver.
Creative Effectiveness
No show.
Design
DDB Mudra and VMLY&R bagged a Silver each in this category. DDB’s win was for Charlie Chaplin Museum Foundation’s ‘A Silent Frown’, while VMLY&R’s win came for Maxx Flash’s ‘The Killer Pack’.
Digital Craft
Ogilvy’s entry titled ‘Shah Rukh Khan – My Ad’ for Cadbury Celebrations bagged a Silver in this category too.
Direct
Kinnect and Ogilvy won a Silver and Bronze each in this category.
Ogilvy’s wins were for ‘Shah Rukh Khan – My Ad’ for Cadbury Celebrations, while Kinnect’s metals came for SOS Children’s Villages India’s ‘Chatpat’.
Leo Burnett won Silver for Whisper’s ‘The Missing Chapter’, as did McCann for Ujjivan Small Finance Bank’s ‘Shagun Ka Lifafa’.
DDB Mudra bagged Bronze for Indeed Job Portal’s ‘The Hire’.
Entertainment
Dentsu Creative bagged India’s only win in this category for Global Esport’s ‘The Protest Match’.
Film Craft
No show.
Film
The Womb won Gold for its entry ‘Red is the new Black’ for Truecaller. The agency also won a Silver and two Bronze Spikes for the same entry.
Law & Kenneth Saatchi & Saatchi bagged two Silvers and a Bronze for Zepto’s ’10-minute delivery’ campaign.
Glass
Leo Burnett and McCann won a Glass Spike each. The wins came for Whisper’s ‘The Missing Chapter’ and Ujjivan Small Finance Bank’s ‘Shagun Ka Lifafa’ respectively.
Healthcare
Leo Burnett won a Gold, Silver and Bronze each for Whisper’s ‘The Missing Chapter’.
VMLY&R won a Gold and Silver in this category. The Gold came for Maxx Flash’s ‘The Killer Pack’, while the Silver win was for the entry titled ‘Adeli’ for Unipads.
Industry Craft
DDB Mudra won Silver for Charlie Chaplin Museum Foundation’s ‘A Silent Frown’.
Leo Burnett won Bronze for Whisper’s ‘The Missing Chapter’.
Innovation
Dentsu Creative bagged Silver for TVS Motor Company’s ‘The Responsible Manhole’.
Integrated
No show.
Media
Among the six Indian wins in this category, Ogilvy won the solitary Gold. This came for its entry titled ‘Shah Rukh Khan – My Ad’ for Cadbury Celebrations.
BBDO India won Silver for Ariel’s ‘See Equal #ShareTheLoad’, as did FCB India for the entry ‘Unbox Me’ for UNAIDS.
Kinnect and FCB won a Bronze for SOS Children’s Villages India’s ‘Chatpat’ as did Leo Burnett for Whisper’s ‘The Missing Chapter’ and Lowe Lintas also won Bronze for Unilever’s ‘The Handwashing Kebabs’.
Mobile
No show.
Music
No show.
Outdoor
VMLY&R bagged a Gold and Bronze in this category for Maxx Flash’s ‘The Killer Pack’.
Leo Burnett bagged a Silver for Whisper’s ‘The Missing Chapter’.
Lowe Lintas bagged Bronze for Unilever’s ‘Handwashing Kebabs’ as did McCann for Ujjivan Small Finance Bank’s ‘Shagun Ka Lifafa’.
PR
Kinnect and FCB India bagged Gold in this category for SOS Children’s Villages’ ‘Chatpat’. FCB India also won Bronze for UNAIDS’ ‘Unbox Me’.
Leo Burnett also won Gold for Whisper’s ‘The Missing Chapter’.
VMLY&R won Silver for Unipads’ ‘Adeli’.
Print and Publishing
DDB Mudra won Silver for Charlie Chaplin Foundation’s ‘A Silent Frown’.
Radio and Audio
No show.
Social and Influencer
Kinnect and FCB India’s ‘Chatpat’ for SOS Children’s Villages won a Gold and Bronze each. FCB India also won Bronze for the entry titled ‘Unbox Me’ for UNAIDS.
Leo Burnett bagged Gold for Oreo's '#BringBack2011'.
DDB Mudra won Gold for MTV India’s ‘Bothard’.
Strategy Effectiveness
BBDO India won a Gold and Bronze each for Ariel’s ‘See Equal #ShareTheLoad’.
Leo Burnett won Bronze for Whisper’s ‘The Missing Chapter’.
| Agency | Bronze | Silver | Gold | Total |
| Leo Burnett | 4 | 4 | 5 | 13 |
| VMLY&R | 3 | 3 | 3 | 9 |
| Ogilvy | 2 | 4 | 1 | 7 |
| Kinnect | 3 | 1 | 2 | 6 |
| DDB Mudra | 1 | 3 | 1 | 5 |
| McCann | 2 | 1 | 1 | 4 |
| The Womb | 2 | 1 | 1 | 4 |
| Law & Kenneth Saatchi & Saatchi | 1 | 2 | 3 | |
| BBDO | 1 | 1 | 1 | 3 |
| FCB India | 2 | 1 | 3 | |
| Dentsu Creative | 1 | 1 | 2 | |
| Lowe Lintas | 2 | 2 |
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