Campaign India Team
Dec 10, 2017

'The 'brand' continues to remain supreme': Nishi Suri

We ask industry leaders for a learning from 2017 and an expectation from 2018

'The 'brand' continues to remain supreme': Nishi Suri
Campaign India starts the countdown to the new year with an industry leader putting down one learning from 2017 and an expectation from 2018.
 
Here's what Nishi Suri, COO, Cheil SWA, had to say:
 
One big learning from 2017...
 
The most exciting learning has been that the 'brand' continues to remain supreme even as consumers engage more and more on digital platforms in newer and media rich formats.
 
Expectation from 2018...
 
In 2018, I foresee the lines between ATL and digital content blurring even more. As brands invest more in audience analysis, traditional agencies will have to closely integrate with digital specialisms like data analytics, social listening, social analytics etc.
 

 

Source:
Campaign India

Related Articles

Just Published

6 hours ago

Radio ad volumes rise by 2%; services lead during ...

Total number of advertisers grows by 10%; Gujarat leads states with 18% share, finds AdEx India's report on radio advertising during January-September 2024.

10 hours ago

Agencies dominate 60% of digital marketing openings ...

India witnesses rise in digital marketing jobs at the entry level in 2024; roles in programmatic advertising show rapid growth, finds a Kraftshala study.

14 hours ago

Cross-channel marketing 2025: Breaking barriers, ...

Cross-channel marketing has transitioned from being just another buzzword to becoming indispensable in delivering customers cohesive and personalised experiences, says the vice president for data science at CleverTap.