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Opinion: The never-go aspect of the Indigo incident
Dec 08, 2017
Nimish Dwivedi

Opinion: The never-go aspect of the Indigo incident

Customer interaction model lessons for Indigo and other erring brands from Shirdi Sai Baba

Blog: Indigo to Indigoon! 6E is not sexy
Nov 14, 2017
Sandeep Goyal

Blog: Indigo to Indigoon! 6E is not sexy

The author explains how the ‘Stray Bullet’ hit Indigo and besmirched its reputation

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