News
Greenwashing affects brand perception, trust, and buying – Study
A collaborative global research conducted by IIM Lucknow faculty highlights the risks of greenwashing for brands.
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Channel Factory launches AI-powered media intelligence suite
Channel Factory’s new media intelligence suite aims to boost ROAS and contextual targeting for advertisers.
Decoding Gen Z: Memes, micro-moments, and the future of youth marketing
To win Gen Z, marketers must respect their intelligence, honour their experiences, and mirror their culture, says Chariot Productions Media founder.
‘Endless brand growth on a finite planet is a suicide pact’: Maren Costa
Marketers have the power and influence to tell consumers to consume less for the sake of the planet. Yet, the measures of present-day brand success don’t incentivise marketers to do so, argues climate activist Costa in a fiery opening keynote at Campaign 360.
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Mouth freshener emerges top advertising category during IPL 2025 — TAM Sports
Ad volumes for IPL 2025 decline by 1.1% compared to the previous year, according to TAM Sports advertising report for IPL 18.
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Why design is your brand’s smartest salesperson—and how AI supercharges it
In an attention-scarce world, design is no longer a luxury—it is the launchpad of your sales journey, says CreateBytes co-founder and CEO.
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Your brand is only as safe as your AI
Brands have handed AI the mic, often without checking the script. Lionel Sim explores why AI safety is no longer a backend concern, but a front-line brand issue demanding executive oversight.
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DoubleVerify warns advertisers from fraudsters exploiting ads.txt
While the IAB Tech Lab solution is meant to protect advertisers, DoubleVerify has detected numerous cases of deception and misuse.
Campaign roundup: Week of 26 May
The latest ad films and campaigns from brands like Apollo Hospitals, Pee Safe, Pride of Cows, Plush, Blinkit, Zuno General Insurance, Centerfruit, Paytm, Breezer Tribe, Tata Trusts, Plum, Tata Consumer Products, Unity Bank, Flipkart, IndiaMART, Motilal Oswal, Nykaa, Cipla, Britannia, Aliens Tattoo, Schweppes, Blinkit, Gabit, Miraggio, BISSELL India,, and more, in our weekly roundup.
Moves and wins roundup: Week of 26 May
Our weekly roundup of the latest appointments and account wins news from Experience Commerce, Almonds AI, Mobavenue, Duolingo, Glance, OneNative Studio, Free Press Journal, Client Associates, Pratilipi, Roy Kapur Films, The Mavericks, One Asia Communications, Lintas Live, OLX India, JioStar, Sony Pictures Networks India, Quantbox, Chennai Grand Masters, Jack in the Box Worldwide, Boldfit, Wella Professionals, and many more.
Did the strategic planner just kill the advertising agency?
It's time for the strategic planning profession to be redeployed, at the very least, to improve efficiency and creativity, writes the founder of Australian independent agency, Thinkerbell.
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Publicis Groupe acquires influencer agency Captiv8
Captiv8 will join forces with the group's Influential and Epsilon.
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When AI meets art, is ethics the casualty?
The OpenAI Ghibli trend was beautiful, fun, and viral. But it exposed cracks in our approach to AI in art, says Oktobuzz founder and chief oktomind.
Famous Innovations, Tribes, VML win Grand Prix on final day of Abby Awards 2025
401 jury members at Abby Awards 2025, in its 56th edition, review campaigns from 164 participants and 148 unique brands in India.
‘Advertising needs courage to cut through the noise’ – Youri Guerassimov, Marcel
Goafest 2025’s final day packed a vibrant mix of creativity, wellness, nostalgia, and purpose with experts providing insights into diverse aspects of advertising.
Shaping stories, not spin: The power of early communication
In an environment where trust has become transactional and attention spans unforgiving, the role of communication has shifted decisively, says Castrol India's communications head.
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Over 50% of APAC marketers plan to cut ad spend in 2025: Nielsen
Facing leaner budgets and a changing media landscape, APAC marketers are prioritising data-driven decisions and new channels, Nielsen’s 2025 Annual Marketing Report reveals.
Leo, Enormous, Famous Innovations, FCB shine on Day 2 of Abby Awards 2025
The awards receive 2,678 entries spanning categories including digital storytelling, co-creation campaigns, branded content, and influencer collaborations this year.
Campaigns go full throttle as the IPL final closes in
With cricket excitement reaching cloud 9, brand messaging rains boundaries and sixes in the slog overs.
‘CCOs must act as chief culture officers’ – Lulu Raghavan, Landor
Packed with several insightful panel discussions, the Day 2 of Goafest 2025 focused on diverse topics including OOH, CCO's role, and brand-agency relationship, to name a few.
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