News

Kajaria strengthens its premium positioning through a new campaign and ambassador partnership, leveraging storytelling and star power to drive brand engagement.

PADI’s global initiative leverages community participation and incentives to expand recreational diving through shared experiences and referral-driven engagement.

JioMart’s latest campaign reframes savings through visibility, using storytelling and celebrity appeal to make value more tangible for everyday shoppers.

Tissot’s latest campaign explores composure and confidence through storytelling, positioning its Gentleman collection as a companion in everyday unpredictability.

The appointment marks the Swedish EV’s first long-term engagement with a dedicated influencer marketing agency.

Pubblisher Media orchestrates a large-scale influencer campaign for the Samsung S26 Ultra launch, engaging 50 creators nationwide.

Navi UPI strengthens its engagement with cricket fans as official payments partner for three major T20 franchises this season.

Crunchyroll India releases the second ad film from its 'Ready to Anime?' campaign featuring Rashmika Mandanna and Shubman Gill.

Bajaj Finserv concludes its digital-first music platform with a live finale, positioning the initiative as a long-term brand-building and talent discovery ecosystem.

From speculative products to satire, brands use April 1 to trial formats that prioritise engagement, cultural relevance and audience participation.

Parle Products launches a digital-first campaign using humour and short-format content to highlight Krackjack’s sweet and salty proposition.

super.money launches a cricket-season TV campaign using minimal storytelling and celebrity appeal to highlight its cashback-led value proposition.

Accor introduces a celebrations-led platform to position its hospitality portfolio as a destination for personalised, experience-driven occasions.

Tefal India launches a geo-targeted Bengaluru campaign, linking urban commuting delays with time-saving kitchen solutions and product innovation.

Lauritz Knudsen strengthens its Mumbai Indians association to scale brand visibility and deepen engagement through cricket-led marketing platforms.

Dulux Weathershield leverages quick commerce and festive packaging to create a high-engagement Holi campaign amplified through user-generated content.

Foxtale collaborates with Tilak Varma to expand its sunscreen campaign, linking cricket-led cultural influence with everyday skincare habits.

Mondelez India activates a creator-led platform to showcase consumer creativity and deepen engagement with the Lotus Biscoff brand in India.

Joy Personal Care rolls out a summer-focused TVC highlighting hydration benefits, leveraging Sanya Malhotra’s relatability to drive seasonal skincare relevance.

The mandate brings all media responsibilities under a single, integrated model, enabling more consistent and cohesive planning and execution.

HayloARC utilizes first-party HCP data derived from more than 30 medical publications owned by Haymarket Media.

Wren reduced his salary to $1 in favour of stock options, but he will only profit on the amount that Omnicom’s share price rises above a key threshold.

Himalaya Wellness expands into premium beauty with a new Ayurveda-led brand supported by a campaign rooted in traditional preparation techniques.

Sensodyne launches a nationwide, multi-channel campaign to promote preventive oral care through a digital-first diagnostic tool and partnerships.

Cleartrip’s latest NoVac campaign uses nostalgia-led storytelling to convert travel intent into action during its flagship summer sale.

0101.Today introduces a peer-led community platform to amplify young marketers’ voices and reshape industry dialogue around martech and data.

Borosil’s latest TVC uses humour and relatable storytelling to position its Larah range within everyday household moments and modern living.

Sarovar Hotels rolls out a digital-led offer to boost summer travel demand, focusing on extended stays and value-driven family bookings.

A national skilling initiative will equip 15,000 creators with AI capabilities, aligning India’s creative ecosystem with evolving digital production demands.

Forest Essentials unveils a year-long campaign highlighting slow beauty rituals, positioning time and intention as the core of luxury skincare.

The agency will focus on building a distinctive, platform-first social presence for the deluxe property.

The Germany-headquartered company has sold BurdaLuxury to Jaipur Capital as it sharpens its focus on core European markets.

Snack brand transitions from BTL-led visibility to mass media with a campaign built around sonic brand cues and shared experiences.

Vedica Himalayan Spring Water aligns with a multi-city music tour to integrate brand presence into immersive wellness-led live experiences.

Godrej Consumer Products launches a culturally rooted public service film urging households to prevent mosquito breeding through behavioural change.

The mandate will be jointly handled by PivotRoots, the integrated digital agency and Arena Media, both part of Havas Media Network India.

Among the 129 account moves and retentions assessed, only 25 were global or multi-market pitches.

The Baker’s Dozen partners Royal Challengers Bengaluru, leveraging cricket fandom through packaging, collectibles and snack-led engagement.

Bitget introduces a global campaign promoting unified cross-asset trading, positioning its UEX platform as a solution to fragmented trading journeys.

Britannia extends its Jim Jam Marvel edition through OOH, cinema and on-ground activations to drive engagement and interactive brand experiences.

Interio by Godrej launches a social experiment film to demonstrate how design-led spaces influence emotions, behaviour and everyday human connections.

Google extends its collaboration with Tiger Telly through a six-part micro-drama integrating AI storytelling with IPL-season content.

JioStar launches its IPL 2026 campaign ‘Ek Hoke Dekh’, using player-led storytelling to highlight unity and shared fandom.

Boldfit deepens its partnership with Royal Challengers Bengaluru through a co-created product drop and a campaign centred on training culture.

Pepsi introduces a global marketing platform unifying football partnerships, fan culture and brand activations across digital, retail and live experiences.

The partnership will enable brands to leverage next-generation engagement solutions, including immersive VR, AR, MR simulations, and AI-powered interactive tools.

Ultrahuman’s Shreya Arora joins the 2026 cohort, reflecting cross-disciplinary mix across 20 creatives from 15 markets.

The findings point to a consumer base that is increasingly shaped by access, affordability and sustainability, rather than ownership alone.

BKT Tyres strengthens its sports marketing strategy by expanding T20 league partnerships to drive consumer connect and amplify its ‘Elevate Your Drive’ campaign.

Navin’s launches a 360-degree campaign to position Starwood Towers 3.0 as a ready-to-move-in community offering convenience and lifestyle benefits.