News
Streaming TV: Advertisers' new go-to for engaged viewers
Magnite’s latest research highlights its impact on ad recall, trust, and purchase intent, offering new possibilities for brands in India.
The sound track to successful digital marketing campaigns
From fusion music to personalised playlists, the right music selection will be the key to success of digital marketing campaigns in the near future, says Hoopr.ai's chief marketing officer.
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How click-to-chat ads on Whatsapp are transforming marketing campaigns
Brands use WhatsApp Click-to-Chat ads with AI bots to boost engagement, streamline campaigns, and drive personalised, data-driven marketing.
Under pressure: Can advertising and marketing ditch their stressful reputation?
Campaign dives into how the relentless pursuit of creativity and results is pushing creative professionals to the edge, and how companies can redefine success by prioritising employee well-being.
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Pee Safe turns toilet drama into gentle hygiene revolution
Blending wit and a serious message, its World Toilet Day ad champions cleanliness and harmony in shared bathrooms.
Sizzle beyond the plate: Branding fuels restaurant success
Authenticity, creativity, and consistency turn meals into memorable experiences, proving branding is the secret ingredient for lasting loyalty.
X’s ad revenue continues to fall after Musk takeover: Warc
According to new research, the social media platform’s ad revenue is expected to continue to drop due to minimal content moderation.
Haleon and WPP collaborate to launch HealthNxt initiative in India
It aims to bridge gaps in healthcare access, using technology and partnerships to empower consumers in India.
Logi5 launches in India, taps into location-based advertising opportunities
While its launch advances targeted advertising in India, the adtech platform’s success hinges on delivering value amid competition and regulatory challenges.
Cracking the crypto code for mass adoption
INSIDE THE AD: CoinDCX's 'Learn Karo. Crypto Karo' campaign presents a fresh perspective to cryptocurrency trading, focusing on investor education to propel a large-scale adoption.
Women in PR: Breaking myths, building legacies, redefining success
From smashing stereotypes to reshaping narratives, Connekting Dots’ founder underpins how women in PR and marcom showcase resilience, creativity, and leadership this Women’s Entrepreneurship Day.
Teele Dharo: Jewellery that tells Uttarakhand’s untold stories
Vasundhra Raj’s campaign blends the state’s cultural treasures with modern artistry, spotlighting resilience, craftsmanship, and the soul of the hills.
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Reliance Disney merger: A game-changer for ad agencies, not without risks
SOUNDING BOARD: While the merger could potentially reshape OTT advertising with premium targeting, the reduced ad inventory raises challenges for agencies, limiting their negotiation leverage.
Campaign roundup: Week of 18 Nov
The latest ad films and campaigns in India from brands such as Faasos, Peter England, Pizza Hut, Hashtag Orange, Zivame, Tata Sampann, Metro Shoes, KFC, Aditya Birla Housing Finance Limited, Jaro Education, MediBuddy, ILEM Japan, Manforce Condoms, BlueStone, Wahter, Freedom oil, Harvest Gold, Hindware, Colgate and more, in our weekly roundup.
Moves and wins roundup: Week of 18 Nov
Our weekly news roundup includes the latest appointments and account wins from TBWA, Moloco, Havas Creative India, Procam International, Art-E, Crayons Advertising, RMSI, SuperYou and more.
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Buckle up for safety: Cars24 drives home a life-saving message
It tells consumers that before they invest in that flashy car mod, they should consider this: nothing’s cooler than keeping your child safe.
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Matchmaker, matchmaker, find me a mattress
Popular matchmaker Sima Taparia features in The Sleep Company's new wedding campaign, this time matchmaking mattresses.
Reliance-Disney merger creates a $8.5 billion media giant
The new entity is structured around three key divisions—entertainment, digital streaming, and sports.
Political tension meets platform drama
As big tech's entanglement with politics draws fresh scrutiny post-US election, Western platforms face a deepening trust crisis—from X's advertiser exodus to Meta's legal battles—while Asian tech firms vie to emerge as credible alternatives.
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Dentsu Q3 2024 earnings: Japan's growth contrasts with APAC fall
Despite a robust 2.8% Q3 increase in Japan, Dentsu has downgraded its full-year outlook to flat (0%) due to a sharp fall in the APAC region.
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