News
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Amex Ads is the latest player in commerce media
With ad spend set to explode in the sector, the payments brand launched its media network this week.
AWNY announces first global creator economy network
The network was launched with Breakr, a creator agency platform attempting to combat creator economy payment barriers.
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Dove urges society to change the way it compliments young girls
The global campaign was created by Zulu Alpha Kilo’s New York and Toronto offices.
India’s creative economy is poised for its global leap
FICCI Frames 2025 underlined that India’s next creative milestone will come not from output, but from collaboration, innovation, and global cultural resonance.
Duolingo rolls out its new ad platform
The in-house platform offers brands a fresh way to advertise on the language learning app with signature characters and animated storytelling.
Domino’s bakes craveability into its first brand refresh in 13 years
With a new ‘Cravemark’ and help from Shaboozey, the pizza giant and agency WorkInProgress reconsiders its identity from a position of strength.
McDonald’s India walks the line between value and novelty
Arvind RP, CMO of McDonald’s India (West & South) outlines how the QSR is adapting to India’s value-conscious yet upgrade-seeking consumers in a fragmented market.
Azorte turns ‘mid’ into momentum
The brand’s latest campaign flips Gen Z’s fear of mediocrity into self-assured style, making the messy middle a power move.
Portfolio Night 2025 powers up India’s next-gen
The One Club for Creativity, in collaboration with BBDO India, DDB Mudra Group, and TBWA India, recently hosted the fourth edition of Portfolio Night 2025.
M+C Saatchi buys women’s sports agency
M+C Saatchi Sport & Entertainment has strengthened its sports consultancy offer with the acquisition of Women’s Sports Group.
IPA warns of 'death spiral' as marketers prioritise ROI over budget
Analysis of the IPA Databank finds budget is eight times more important than ROI when it comes to driving effectiveness.
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Brand suitability is key: IAS on AI's role in verification that cuts ad waste
Consumer trust is more difficult to retain than ever, with an influx of AI-generated content that could be unsuitable for brands, says Marc Grabowski, COO at Integral Ad Science. Ironically, the solution to improving ad verification also involves more AI.
Meta’s next ad frontier: AI meets creators
From AI-dubbed ads to data-driven creator tie-ups, its latest suite blends automation and authenticity to reshape how marketers scale creative output.
Zepto’s mithai wars turns festive fandom into full-blown election fever
The quick commerce brand’s Diwali sequel blends satire, sweetness, and strategy as India’s favourite sweets campaign for votes.
Truecaller pitches AI edge in precision marketing race
With adVantage, it enters the AI-driven targeting fray, promising smarter, privacy-safe engagement for brands amid rising demand for relevance.
Emirates appoints global media agency
All six networks were invited to pitch earlier this year.
Edelman makes global leadership changes
Mainardo de Nardis takes over as global president and COO next week as Matthew Harrington moves to executive vice-chair role and Brian Buchwald becomes president of global transformation and performance.
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Strategy at a crossroads: WARC report reveals the discipline’s identity crisis
The Future of Strategy 2025 report finds 80% of global strategists see their discipline at a crossroads, despite rising client demand.
Vivo’s Diwali ad reminds India what home feels like
Its campaign flips the festive script—celebrating not the sparkle of the moment, but the slow, glowing build-up to it.
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