News
Odonil's nostalgia-driven campaign has a fresh take on familiarity
SocioClout revives Dabur’s Odonil campaign with Jasmin Bhasin, blending nostalgic charm and a fresh twist for the new year.
Read, learn, create: 10 must-read books for adland
Response India’s director suggests essential reads tailored for advertising professionals aiming to excel and enhance their creativity.
A23 bets big: Skill gaming’s perception game
INSIDE THE AD: Bollywood actor Shah Rukh Khan leads the online gaming platform’s pivot, challenging gaming stereotypes by spotlighting intellect over luck in rummy and poker.
Moves and wins roundup: Week of 30 Dec
Our weekly roundup of the latest appointments and account wins from Redmatter, Confiance Communications, JioStar, Foundit, McCann, Trailytics, Redmatter, and many more.
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Building brands: Bold, thoughtful, and unapologetically authentic
Stratedgy's co-founder takes an overview of how various top brands in India went beyond the ordinary this year, combining elements of culture, innovation, and customer connections.
Festive versus holiday marketing: Connecting with India’s evolving consumer
Greenply's VP for marketing decodes holiday consumer mindsets, offering tips for crafting impactful brand messaging during vacations.
Proease’s #BadalKarDekho campaign: Breaking barriers or banking on buzz?
Its digital campaign urges women to reject societal 'adjustments' and prioritise comfort, starring Tejasswi Prakash for inspiration.
Can 'Go Get It' entrench ibis strongly on India's hospitality map?
The budget hospitality brand from Accor is localising its global campaigns and is attempting a makeover to appeal to millennial and gen Z travellers.
Eye-catching agency hires of 2024
From forward-thinking leaders to creative minds, here are some key appointments in the industry this year.
Virtual influencers: The future of brand storytelling in India??
SOUNDING BOARD: As virtual influencers made their presence felt throughout 2024, Campaign probes how their use in brand campaigns is sparking a debate on authenticity and trustworthiness.
Ad industry hiring heats up: 9% growth steady amid digital surge
Digital marketing and content creation drive 9% hiring growth, putting fresh talent in the spotlight for advertising agencies.
Duroflex redefines love and comfort for modern couples
This wedding season, it celebrates evolving relationships, spotlighting everyday love and inclusive connections with a playful, relatable twist.
India's OTC market: Combining tradition and tech for growth
To stay ahead in the evolving OTC market, Himalaya Wellness Company's business director maintains that brands must balance between digital innovation and traditional methods.
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Zepto and boAt's festive ad hits the right note
Quick delivery meets premium sound in Zepto and boAt's witty ad, saving parties and spotlighting festive chaos with humour.
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From leaks to locks: Ensuring piracy-free OTT content to maximise advertising ROI
The co-founder and CEO of VdoCipher explains why brand marketers must advocate for DRM to help OTT platforms secure streaming content and boost their own advertising returns.
Radio ad volumes rise by 2%; services lead during Jan-Sept'24: TAM AdEx
Total number of advertisers grows by 10%; Gujarat leads states with 18% share, finds AdEx India's report on radio advertising during January-September 2024.
Agencies dominate 60% of digital marketing openings in India: Report
India witnesses rise in digital marketing jobs at the entry level in 2024; roles in programmatic advertising show rapid growth, finds a Kraftshala study.
Cross-channel marketing 2025: Breaking barriers, building connections
Cross-channel marketing has transitioned from being just another buzzword to becoming indispensable in delivering customers cohesive and personalised experiences, says the vice president for data science at CleverTap.
Amazon MX Player, Glance partner to expand brand reach in India
With this tie-up, Amazon's MX Player content will reach to over 23.5 crore smart lock screen users of Glance in India.
Canara HSBC Life Insurance takes a lighter take on serious finances
Showcasing tailored financial solutions, the new campaign blends humour and relatability to highlight the evolving aspirations of modern consumers.
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