Videos
When corporate chaos takes a day off
AMD’s Zen Mode film imagines an office where pressure disappears by using calm, not jargon, to make enterprise tech feel human.
EBITDA targets and vowel-free branding drive Wondrlab toward IPO
The martech agency is executing a 26-company acquisition roadmap to achieve a 100-crore profit benchmark for its public market debut.
Air India is scripting its redemption arc in its latest domestic campaign
Passengers have never smiled more than on an Air India ad.
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NutriChoice taps Aamir Khan to sell the power of small shifts
Britannia’s new campaign links tiny everyday decisions to bigger behaviour change, using the actor and mindful snacking as the creative bridge.
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Marketing’s data dilemma: Why relevance, not reach, defines attention
Rohit Dadwal, CEO of MMA Global Asia Pacific, explains why marketers must stop chasing dashboards and start designing for relevance in a world that scrolls fast, but still remembers what matters.
ChatGPT goes desi: Aspiration, accents and AI ambition
OpenAI’s first India push makes AI sound local, accessible and aspirational, but creative choices reveal gaps between cultural intent and execution.
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