Videos

3 days ago

When the sellers of joy become its custodians

Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.

4 days ago

Xiaomi turns mispronunciation into marketing mayhem this Diwali

The brand’s festive film revives MTV Roadies-style drama, complete with sibling squabbles, nostalgia, and a clever twist on how you say ‘Xiaomi’.

Oct 15, 2025

Walls talk again as Asian Paints brings back familiar hues

The company revisits its iconic ‘Har Ghar Kuch Kehta Hai’ with a modern spin, spotlighting how today’s homes tell their stories differently.

Oct 14, 2025

Livpure filters out fine print, not just water

Its new campaign calls time on tech talk and hidden terms, questioning whether AIoT is clarity—or just clever marketing.

Oct 13, 2025

Starbucks bets on togetherness, one saffron latte at a time

The coffee chain’s Diwali campaign redefines ‘The Third Place’ as a festive living room. But, can connection be brewed outside home?

Oct 09, 2025

McDonald’s India walks the line between value and novelty

Arvind RP, CMO of McDonald’s India (West & South) outlines how the QSR is adapting to India’s value-conscious yet upgrade-seeking consumers in a fragmented market.