Videos

1 day ago

CashKaro’s Ghibli-style ad slams coin cashback gimmicks

Riding the viral Ghibli wave, the fintech platform takes a playful swipe at coin-based cashback, making its case as the real savings champion.

Mar 28, 2025

Brands weave Eid stories with festive campaigns that celebrate connection

Eid campaigns by Indian brands this year capture compassion, gratitude, and joy of giving—the values that the festival stands for.

Mar 27, 2025

Yuvraj Singh bats for tractors—Will farmers buy in?

New Holland’s latest campaign casts Yuvraj Singh as a farming hero, but does cricketing credibility translate into rural brand trust?

Mar 26, 2025

From pitches to sixes: Brands launch ad blitz for IPL 2025

As Tata IPL 2025's fever grips Indian cricket fans, brands go all out crafting campaigns packed with bold themes, star-cast, action, and emotion.

Mar 25, 2025

Asian Paints brushes up its legacy with a warranty pitch

Its new campaign blends nostalgia with strategy, using warranty as a trust anchor—because in home painting, confidence is as crucial as colour.

Mar 17, 2025

Snap AR ads are not interruptions; they have become invitations: Resh Sidhu

The global director of Arcadia AR Creative Studio says AR is a powerful engagement tool, with four out of five brands on Snap seeing significant results.