Videos
India’s credit confusion gets a confidence boost
Yes Bank’s ‘Score Kya Hua’ turns credit literacy into a creative, data-smart CSR push—nudging Bharat to understand the power of three digits.
India’s quick commerce surge exposes a discipline gap for marketers
Lalatendu Das, CEO, Publicis Media South Asia explains why brand marketers are still figuring out India’s fastest-growing retail channel.
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Avaada sheds light on the dark side of the data centre
Visualising the energy cost of curiosity, its latest campaign links innocent queries to grid failure in a power-hungry digital economy.
Gen Z dating gets a reality check with Tinder’s ‘School of Swipe’
The mobile-first hub helps young daters navigate emotional cues, boundaries and safer connections.
How Perfetti’s marketing formula endures amid India’s changing tastes
Nikhil Sharma explains how grounded fundamentals, humour-led assets and distribution scale continue to anchor Perfetti Van Melle’s playbook in the country’s fragmented, fast-shifting confectionary market.
WhatsApp slows down to show what distance feels like
A near 10-minute film turns everyday voice notes into a rural love story, offering a fresh lens on long-distance relationships in India.
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