Videos
When the sellers of joy become its custodians
Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.
Xiaomi turns mispronunciation into marketing mayhem this Diwali
The brand’s festive film revives MTV Roadies-style drama, complete with sibling squabbles, nostalgia, and a clever twist on how you say ‘Xiaomi’.
Walls talk again as Asian Paints brings back familiar hues
The company revisits its iconic ‘Har Ghar Kuch Kehta Hai’ with a modern spin, spotlighting how today’s homes tell their stories differently.
Livpure filters out fine print, not just water
Its new campaign calls time on tech talk and hidden terms, questioning whether AIoT is clarity—or just clever marketing.
Starbucks bets on togetherness, one saffron latte at a time
The coffee chain’s Diwali campaign redefines ‘The Third Place’ as a festive living room. But, can connection be brewed outside home?
McDonald’s India walks the line between value and novelty
Arvind RP, CMO of McDonald’s India (West & South) outlines how the QSR is adapting to India’s value-conscious yet upgrade-seeking consumers in a fragmented market.
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