Videos
India’s quick commerce surge exposes a discipline gap for marketers
Lalatendu Das, CEO, Publicis Media South Asia explains why brand marketers are still figuring out India’s fastest-growing retail channel.
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Avaada sheds light on the dark side of the data centre
Visualising the energy cost of curiosity, its latest campaign links innocent queries to grid failure in a power-hungry digital economy.
Gen Z dating gets a reality check with Tinder’s ‘School of Swipe’
The mobile-first hub helps young daters navigate emotional cues, boundaries and safer connections.
How Perfetti’s marketing formula endures amid India’s changing tastes
Nikhil Sharma explains how grounded fundamentals, humour-led assets and distribution scale continue to anchor Perfetti Van Melle’s playbook in the country’s fragmented, fast-shifting confectionary market.
WhatsApp slows down to show what distance feels like
A near 10-minute film turns everyday voice notes into a rural love story, offering a fresh lens on long-distance relationships in India.
Why MMA’s Moneka Khurana feels it’s time to retire the CMO title
At MMA Smarties Unplugged India, her conversation with Campaign turned from creativity to capability — and why marketing’s traditional role may no longer fit today’s business realities.
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