In-Depth
India’s creative economy is poised for its global leap
FICCI Frames 2025 underlined that India’s next creative milestone will come not from output, but from collaboration, innovation, and global cultural resonance.
Domino’s bakes craveability into its first brand refresh in 13 years
With a new ‘Cravemark’ and help from Shaboozey, the pizza giant and agency WorkInProgress reconsiders its identity from a position of strength.
McDonald’s India walks the line between value and novelty
Arvind RP, CMO of McDonald’s India (West & South) outlines how the QSR is adapting to India’s value-conscious yet upgrade-seeking consumers in a fragmented market.
M+C Saatchi buys women’s sports agency
M+C Saatchi Sport & Entertainment has strengthened its sports consultancy offer with the acquisition of Women’s Sports Group.
IPA warns of 'death spiral' as marketers prioritise ROI over budget
Analysis of the IPA Databank finds budget is eight times more important than ROI when it comes to driving effectiveness.
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Brand suitability is key: IAS on AI's role in verification that cuts ad waste
Consumer trust is more difficult to retain than ever, with an influx of AI-generated content that could be unsuitable for brands, says Marc Grabowski, COO at Integral Ad Science. Ironically, the solution to improving ad verification also involves more AI.
Truecaller pitches AI edge in precision marketing race
With adVantage, it enters the AI-driven targeting fray, promising smarter, privacy-safe engagement for brands amid rising demand for relevance.
Emirates appoints global media agency
All six networks were invited to pitch earlier this year.
Edelman makes global leadership changes
Mainardo de Nardis takes over as global president and COO next week as Matthew Harrington moves to executive vice-chair role and Brian Buchwald becomes president of global transformation and performance.
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Strategy at a crossroads: WARC report reveals the discipline’s identity crisis
The Future of Strategy 2025 report finds 80% of global strategists see their discipline at a crossroads, despite rising client demand.
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Hilton’s 20-year McLaren play turns fandom into loyalty
At Singapore’s Grand Prix, the hospitality major marked two decades with racing company — using activations, drivers and loyalty perks to tie hospitality to fandom.
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Indegene buys BioPharm for $106 million to boost AI-driven pharma marketing
The Omnicom Health Group company’s acquisition will help the Indian firm’s adtech capabilities at a time of increasing disruption in the pharmaceutical sector.
Grey’s global CEO Laura Maness departs
The role will not be replaced. Maness announced her exit at a town hall in New York.
Haleon splits global creative account with WPP and Publicis Groupe
The review consolidates the business from three holding companies into two.
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Consumer health giant Kenvue begins global agency review
The review is intended to “reduce complexity, improve execution and accelerate growth,” says a company spokesperson.
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Foxtale reframes glow as agency, not obligation
Animal’s campaign swaps beauty tropes for lived moments, using narrative-first storytelling to test skincare’s place in a performance-driven digital economy.
‘Song is changing Accenture’: CEO Ndidi Oteh on media, M&A and ‘Big Four’ agency rivalry
Oteh spoke at Campaign Live in her first UK interview since taking charge.
Havas and Horizon partner on new joint venture
The new entity, Horizon Global, boasts $20 billion in combined global billings, and combines its parent companies’ respective AI platforms.
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YouTube pilots cheaper subscription in India as ad-free demand rises
Premium Lite, its lower-cost subscription tier, is now available in India at INR 89 per month.
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Publicis Groupe India launches content studio to meet demand for ‘Intelligent Content’
The move extends Publicis Production’s existing footprint of 52 studios worldwide.
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