In-Depth
Streaming TV: Advertisers' new go-to for engaged viewers
Magnite’s latest research highlights its impact on ad recall, trust, and purchase intent, offering new possibilities for brands in India.
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How click-to-chat ads on Whatsapp are transforming marketing campaigns
Brands use WhatsApp Click-to-Chat ads with AI bots to boost engagement, streamline campaigns, and drive personalised, data-driven marketing.
Under pressure: Can advertising and marketing ditch their stressful reputation?
Campaign dives into how the relentless pursuit of creativity and results is pushing creative professionals to the edge, and how companies can redefine success by prioritising employee well-being.
Sizzle beyond the plate: Branding fuels restaurant success
Authenticity, creativity, and consistency turn meals into memorable experiences, proving branding is the secret ingredient for lasting loyalty.
X’s ad revenue continues to fall after Musk takeover: Warc
According to new research, the social media platform’s ad revenue is expected to continue to drop due to minimal content moderation.
Logi5 launches in India, taps into location-based advertising opportunities
While its launch advances targeted advertising in India, the adtech platform’s success hinges on delivering value amid competition and regulatory challenges.
Cracking the crypto code for mass adoption
INSIDE THE AD: CoinDCX's 'Learn Karo. Crypto Karo' campaign presents a fresh perspective to cryptocurrency trading, focusing on investor education to propel a large-scale adoption.
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Reliance Disney merger: A game-changer for ad agencies, not without risks
SOUNDING BOARD: While the merger could potentially reshape OTT advertising with premium targeting, the reduced ad inventory raises challenges for agencies, limiting their negotiation leverage.
Reliance-Disney merger creates a $8.5 billion media giant
The new entity is structured around three key divisions—entertainment, digital streaming, and sports.
Political tension meets platform drama
As big tech's entanglement with politics draws fresh scrutiny post-US election, Western platforms face a deepening trust crisis—from X's advertiser exodus to Meta's legal battles—while Asian tech firms vie to emerge as credible alternatives.
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Dentsu Q3 2024 earnings: Japan's growth contrasts with APAC fall
Despite a robust 2.8% Q3 increase in Japan, Dentsu has downgraded its full-year outlook to flat (0%) due to a sharp fall in the APAC region.
Kotak Mahindra Bank seeks digital creative agency
The financial institution has put out an RFP for this mandate.
Independent agencies rewrite the rules to stay relevant and take on industry Goliaths
Ditching old-school business practices, they are embracing tech, AI, and holistic strategies to future-proof their companies and give storied agencies some tough competition.
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Beyond Wall Street: Dow Jones on redefining legacy media for a new era
As the media industry navigates a mercurial landscape, Dow Jones’ global CCO, CMO, and EVP and GM for leadership, luxury, and events sit down with Campaign to discuss why their news goes well beyond the parishioners of finance.
Shailesh Prakash checks out of Google News
The vice president and general manager’s departure highlights the tech company’s ongoing tensions with Indian publishers over ad revenue and fair competition.
From ads to experiences: How experiential marketing is shaping brand-consumer relationships
It is shaking up the ad world, with immersive, data-driven campaigns that forge genuine, lasting bonds with consumers.
Pinterest warns of year-end ad slowdown in Q3 earnings
Shares in the social media company slumped following the announcement, despite strong user numbers and top- and bottom-line growth.
WPP strengthens Indian roots with new Chennai campus
This is the company’s third campus in the country, after Mumbai and Gurgaon, with plans to add similar facilities in Bangalore and Coimbatore over the coming years.
Warner Music India tunes in to live events with SkillBox stake
This gives the music entertainment company an opportunity to reach more fans and offer artists a streamlined approach to live performances.
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Havas to offer staff up over $40 million in incentives as it lines up Dutch stock market debut
Bosses could get extra $8 million in cash bonuses for working on separation from Vivendi, prospectus reveals.
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