In-Depth
Middlemen, meet martech: Brands sync trade and consumer playbooks
In a market that demands cohesion across channels and stakeholders, B2B2C brands are using martech to unify messaging, boost conversions, and keep both intermediaries and consumers equally engaged.
Slack’s new hustle: From free chats to paid productivity
With AI agents, structured integrations, and Slack Connect, Salesforce bets on transforming Slack from a chat tool into a marketer’s operating system.
RK Swamy bets on strategy amid shrinking ad spends
India’s only listed marcomms group takes a consulting turn—launching a brand strategy unit to counter profit dips, global rivals, and client belt-tightening.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
IPG Mediabrands India bets on dual leadership amid global flux
As Omnicom eyes IPG, India becomes a focal point for futureproofing portfolios, with Sinha and Singh leading a hybrid strategy of digital depth and institutional continuity.
+(900+x+600+px)+(3).jpg&h=268&w=401&q=100&v=20250320&c=1)
Microsoft to retire Xandr DSP in favour of an AI-powered future
After acquiring the DSP from AT&T in 2021, Microsoft’s priorities began to shift more to the sell side, with AI at the forefront.
+(900+x+600+px)+(2).jpg&h=268&w=401&q=100&v=20250320&c=1)
Apple leads as US dominates Kantar's Top 100 Global Brands
As US brands dominate the top 10 in Kantar's BrandZ 2025 ranking, Chinese companies and APAC players like Airtel are rapidly gaining ground, signalling a shifting balance in global brand power.
+(900+x+600+px)+(4).png&h=268&w=401&q=100&v=20250320&c=1)
Japan drives Dentsu’s modest Q1 growth, APAC and global markets stumble
CXM struggles with double-digit declines globally, while media services provide steady growth.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Zepto taps big data to court consumer brands
The quick-commerce platform’s Zepto’s Atom product promises real-time, hyperlocal brand insights—without the global analytics agency price tag.
+(900+x+600+px).jpg&h=268&w=401&q=100&v=20250320&c=1)
GroupM restructures across Asia, Indonesia leadership impacted
Staffing cuts across Asia have begun as GroupM transitions to a “single operating model” under the soon-to-be-rebranded WPP Media banner.
Google may no longer be the ‘Godfather of search’ as AI tools gain ground
With Apple announcing its shift to AI search tools, the impact on the digital landscape could be disruptive as SEO experts rethink their strategies.
Creative agency shake-up at WPP: Grey to move into Ogilvy Group
Grey will split from AKQA as part of the move.
LinkedIn’s BrandLink bets on resonance over reach
Video may be B2B’s new darling, but LinkedIn’s BrandLink is selling context, not cheap clicks—marketers and publishers take note.
CTV’s growing pains: Big spend, bigger blind spots
As connected TV becomes a media mainstay, marketers face a sharp paradox—rising ROI hopes, but murky metrics and mounting fraud risks.
.png&h=268&w=401&q=100&v=20250320&c=1)
Are brands right to allow machines to handle customer service?
While AI offers efficiency, many still prefer human interaction for complex customer service issues, prompting questions about a balanced approach that combines technology with empathy.
Leo without the Burnett is still brimming with creative ambition
Post a worldwide rebrand, Leo India isn’t just cranking out campaigns—it’s chasing global mandates with business-first creative, and a pitch to lead, not just deliver.
Is there more to adland's talent crisis than we think?
OPINION: What if the industry's persistent talent woes aren't just about scarcity, but also a growing disconnect between the creative promise we sell and the operational reality we deliver?
Not your agency, not yet SaaS: BrandPipal picks a third lane
The new venture incubated by NLB Services bets on Marketing-as-a-Service to cut through bloated retainers, fragmented teams, and creative-tech silos. The model? Modular, measurable, and built for scale.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Why India’s creator economy is becoming every brand’s business
It will influence over $1 trillion in spend by 2030, with brands set to boost creator marketing budgets 1.5 to 3x in the next three years, according to a BCG report.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Marketing to machines: When bots become the target audience
As agentic AI retools the customer journey, Netcore’s founder and MD, Rajesh Jain, explains why marketers must now influence not just humans — but also the autonomous algorithms deciding on their behalf.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
WPP eyes India for growth as global revenue faces headwinds
CEO Mark Read outlines AI strategy, India expansion, and four focus areas at WAVES 2025.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
+(900+x+600+px).jpg&h=334&w=500&q=100&v=20250320&c=1)
+(900+x+600+px)+(3).png&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
