In-Depth
Faith meets commerce: Maha Kumbh’s brand opportunity
This once-in-12-years event offers brands unparalleled reach, but navigating its cultural sensitivities requires nuanced and mindful strategies.
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Is Apple’s $95 million settlement a data privacy wake-up call?
A $95 million settlement raises urgent questions about privacy laws, ethical advertising, and the future of consumer trust.
Emami targets INR 1,000 crores revenue for ‘Smart and Handsome’
The wellness company rebrands its men’s grooming ‘Fair and Handsome’ brand to ‘Smart and Handsome’; to invest INR 15 crores to support rebranding.
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CNN’s commercial head on ethical AI and brand safety
Cathy Ibal shares CNN’s strategy for integrating AI, tackling brand safety concerns, and adapting to the digital and polarised media landscape in Asia-Pacific.
De Beers and GJEPC partner to promote natural diamonds
The collaboration will roll out customisable marketing assets, AI-driven campaigns, and multi-lingual training modules to improve how retailers engage with buyers.
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The passing of Pritish Nandy: A media stalwart departs
Journalist, poet, politician, and producer—Nandy’s multifaceted legacy shaped and questioned India’s cultural and media narratives.
The CMO’s MO: Insecurity drives Vishal Sharma's urge to succeed
The PSIPL CMO’s fear of being replaced keeps him on his toes and continually drives him to deliver his best.
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2025’s marketing mantra: Balancing AI, privacy, and retention
Emerging trends in customer engagement signal a shift toward AI-driven personalisation, privacy-first approaches, and retention-focused strategies.
Achint Setia takes over as Snapdeal’s CEO
Himanshu Chakrawarti, who previously led Snapdeal and Stellaro Brands, will now focus exclusively on driving the Stellaro Brands, a subsidiary of AceVector Limited.
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WPP mandates four days per week in office
The change to the global guidelines will apply across WPP's operations.
Manas Lahiri returns to Havas India in newly-created role
This is his second stint at the agency; he had previously held several positions within the group, including managing director of Havas Creative India.
OMG India certifies 100 LinkedIn Marketers, sets industry benchmark
Its #OMG100Insiders initiative upskills marketers with LinkedIn certifications, enhancing ROI-focused strategies and future B2B leadership.
DPDP draft rules: Data privacy costs loom over India’s marketing sector
The stringent data privacy norms could strain agencies financially, escalating their operating costs by an estimated 15% to 20%
LS Digital launches Research as a Service to offer market intelligence
RaaS blends AI and analytics to offer real-time, actionable insights, empowering marketers to navigate today’s fast-evolving business landscape.
Silver economy reimagined: Breaking stereotypes in marketing to seniors
Tapping senior citizens' digital fluency, independence, and evolving aspirations, marketers are leaning towards tailored campaigns that resonate with this demography.
'The truth doesn't take sides': BBC’s global news chief
In an era where algorithms reward outrage and newsrooms rush to take sides, the business case for impartial journalism faces its toughest test yet. BBC's Jonathan Munro unpacks whether swimming against the tide still makes strategic sense.
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DPDP’s parental consent chaos: The latest hurdle for marketers
Navigating the Digital Personal Data Protection (DPDP) Act's draft rules on children’s data poses steep compliance challenges for ad agencies. Campaign finds out what’s at stake.
Quick buzz or backlash: Are negative marketing stunts fruitful?
SOUNDING BOARD: Do attention-grabbing gimmicks prioritise instant media coverage over ethics? Campaign asks experts if publicity at all costs is indeed a viable strategy.
Will user-generated content dominate brand marketing in 2025?
With consumer appetite for authentic user experiences on the rise, UGC is likely to play a major role in shaping brand narratives this year.
Xley by MAD Group aims to transform brand-creator collaborations globally
It positions itself as a tool to streamline, optimise, and elevate brand-creator partnerships on an international scale.
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