In-Depth
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Should brands compensate consumers for their data?
As brands increasingly adopt tactics to collect first-party data, questions arise about the value of compensating consumers for their data and how such practices might influence customer loyalty and trust.
Brahma acquires Metaphysic to scale AI-powered content creation
Post-acquisition, Brahma’s 800-strong team will blend DNEG’s digital human tech with Metaphysic’s AI to drive next-gen content creation at scale.
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SW Growth Labs goes all in on ROI-driven marketing evolution
SW Network’s new vertical merges data, media, and creativity to help brands navigate fragmented marketing landscapes and drive measurable growth.
'The holding company model has been broken for a long time': MediaSense CEO
EXCLUSIVE: Fresh off two major acquisitions in 2024, Jamie Posnanski unpacks why the traditional agency-supplier model needs an overhaul, combating transformation fatigue, and why so few clients believe their agency models are fit for purpose.
Ogilvy’s Ricardos Vaz: 14 years in, but still breaking the formula
CREATIVE SPARKS: The agency’s senior creative director is a masterful storyteller, blending sharp strategy, emotional depth, and fearless creativity to craft campaigns that leave a lasting impact.
1000 Media: Can Nas Daily’s storytelling magic shake up Indian marketing?
Nuseir Yassin’s latest digital marketing company bets on fast, AI-powered, emotion-driven storytelling to help brands break through digital clutter—starting with India.
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Dentsu prioritises media in new growth plan following $820 million loss
Dentsu has allocated $328 million to rebuild the business in 2025, with a further $295 million to be invested over the next three years.
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From finfluencers to insiders: How Equentis is owning trust
INSIDE THE AD: With SEBI cracking down on external endorsers, the wealth advisory services company is turning its CXOs and employees into brand ambassadors—building credibility from within.
Häfele India targets INR 1,200+ crore revenue in 2025
With about INR 30 crores in marketing spends, the kitchen solutions brand aims to deepen its consumer reach in India's small towns.
50,000 businesses, one goal: Gallabox looks at powering customer engagement at scale
As traditional channels lose steam, brands are rethinking customer conversations and the SaaS company is helping businesses turn WhatsApp into a sales and marketing powerhouse.
Localisation is key to Indian community’s creativity: Canva’s Cameron Adams
In his first visit to India, the Canva co-founder and chief product officer identified the country as a key growth driver in the company’s global strategy.
IPG predicts 1-2% revenue drop for 2025
The holding company is eying savings of $250 million ahead of its merger with Omnicom.
Snap demos its fifth-generation see-through AR glasses, Spectacles, in India
It is harnessing India's booming augmented reality ecosystem to drive brand engagement and monetisation with immersive experiences that could potentially reshape digital marketing strategies.
Target’s secret weapon? India’s role in its ad empire
With over 5,000 team members in India, Target in India is using deep data insights and AI-powered tools to refine Roundel’s high-return ad strategy.
Ventes Avenues, Trophée attempt to unlock $20.7 billion gaming commerce opportunity for brands
By teaming up to merge gaming with real-world commerce, the two companies seek to make brand interactions and purchases seamless within gameplay.
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GroupM’s TYNY 2025: India’s advertising market to grow 7%, digital dominance continues
The report estimated that the market is set to reach Rs 1,64,137 crore in 2025, adding an incremental Rs 10,730 crore.
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X partners with Magnite to boost programmatic ad sales
Magnite joins Google and PubMatic as official third-party sellers of X’s ad inventory which can help fill unsold inventory and attract more advertisers.
OMD Worldwide reinvents itself with 'We create what’s next' brand refresh
The agency reportedly secured $1.8 billion in net new business in 2024.
Standard Chartered picks up the tab for affluent Indians
By blending localised marketing, digital personalisation, and RM-driven engagement, it is fast-tracking its $200 billion Net New Money goal.
Sujata Dwibedy named Dentsu X’s CEO; Jose Leon to lead agency’s retail media business
Both executives will continue to report to Anita Kotwani, CEO Media, South Asia, Dentsu.
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