In-Depth
Paddy’s new bet: Another indie shop in a crowded market
Santosh Padhi’s Into Creative enters an adland shaped by consolidation, digital shifts, and indie resurgence. Will its Big Directional Idea stand out?
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Brand banter or brand blunder? The fine line in cola wars
Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As Pepsi and Coke trade jabs, the debate over competitive advertising’s true impact continues.
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Musk’s X battles India in court while advertisers continue to play hardball
The social media platform challenged India’s content-blocking rules as advertisers still continue to adopt a wait-and-watch approach in the country and globally.
Apple and Google’s RCS deal: A messaging shake-up for marketers?
SOUNDING BOARD: As Apple and Google discuss a potential partnership for RCS, Campaign probes how it could impact business communications on messaging platforms in India.
HRIPL’s do-or-dye marketing approach to mask India’s greying concerns
As urban consumers embrace bold shades, the FMCG company is betting on personalisation, affordability, and digital tools to get rural markets to join this colour brigade.
CCI raids raise questions on advertising ethics in India
The recent raids on GroupM, Publicis, Dentsu and IPG have put newfound regulatory heat on top agencies, raising uncomfortable questions about price-fixing, market dominance, and the future of media buying in India.
Omnicom and IPG shareholders approve takeover in key ‘milestone’
US-based Omnicom still requires consent of regulators in 17 markets to acquire IPG.
Mark Read: 'AI will unlock adland's productivity challenge'
AI to 'touch' every corner of WPP, says Read, as Google touts UK investment.
Ads everywhere, impact nowhere? Navigating the new media maze
With advertising infiltrating every touchpoint, brands face a paradox—unmatched reach yet growing fragmentation. Can they balance scale, quality, and relevance?
Adland under scrutiny: CCI raids top agencies over alleged price-fixing
As India’s ad market evolves, CCI's raids on global agencies and broadcasters raise concerns over price collusion, media buying, and market fairness.
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Meta to begin testing Community Notes feature across Facebook, Instagram and Threads
Following its move away from third-party fact-checking, Meta’s Community Notes feature is intended to be less biased and more scalable.
Former Dentsu APAC heads launch regional B2B marketing agency
EXCLUSIVE: Grove B2B will focus on APAC-wide advisory-to-activation, as the agency hopes to break the traditional legacy B2B model and deliver marketing-as-a-service underpinned by business results.
AI’s gender gap: The blind spot in media innovation
Without diverse teams, AI risks reinforcing stereotypes in advertising. Can the industry afford to ignore half the talent pool?
Snap AR ads are not interruptions; they have become invitations: Resh Sidhu
The global director of Arcadia AR Creative Studio says AR is a powerful engagement tool, with four out of five brands on Snap seeing significant results.
VCCP bags global creative account for Wimbledon
Campaign content will run on TV networks around the world including India, Australia, and China.
Heineken extends global media relationship with Dentsu for two more years
Substantial planned media investments will be made in over 100 markets including Southeast Asia, South Korea, and India among others.
Lollapalooza: A cultural investment for brands, not just a sponsorship
Brands are increasingly viewing live event marketing as an effective way to generate engagement, moving beyond placing their sponsorship logo on a banner.
Diversity is not a checkbox—This PR agency proves why
Mumbai’s Connekting Dots is rewriting PR’s rulebook with an all-women team, tackling industry biases while proving talent—not gender—drives success.
Clean Creatives highlights fossil fuel risks in Omnicom-IPG merger
The group is urging shareholders to demand greater transparency on fossil fuel-related risks, before approving the merger.
Greenwashing allegations against Mars lead to AMV BBDO facing employment tribunal
Former creative partner at the agency Polina Zabrodskaya alleges 'harassment and discrimination' after raising concerns about campaigns.
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